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Barnet Camp Presentation

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BarnetCamp Communications and Engagement Strategy Wednesday 28th May 2008 http://www.flickr.com/photos/lawatt
Agenda • Presentations • Lessons from history • Strategy making • Challenge • Show and tell http://www.flickr.com/photos/ester68
Communication and engagement: the Mori model http://www.flickr.com/photos/daveoncue/
Inform http://www.flickr.com/photos/mykreeve/
Consult http://www.flickr.com/photos/cmmorrison/
Involve http://www.flickr.com/photos/markgibson
But what about…
Listening? http://www.flickr.com/photos/mbake/
Sensing? http://www.flickr.com/photos/sisms/
Changing? http://www.flickr.com/photos/dominiccampbell/
And don’t forget…
The power of the web http://www.flickr.com/photos/foxypar4/
The social web • Collaboration • Customer service • Community engagement © //bwr via Flickr
War of the Worlds Vs Vs
Social web as a driver of change…
Times are changing Recent communications shift. In the USA: • 42% communicate mostly via instant messaging • 11 text messages sent daily on average (from mobiles alone) • 90+ minutes spent on social networks on average daily In the UK: • Leading Europe in adoption of online social networking • London has the largest most active Facebook group of all world cities with over 1 million members • Coupled with this, 70% of UK now accesses the web on a daily basis (~50% through a broadband connection in their home)
Gen Y leading…
But they’re not on their own!
Social web word association transparency collaboration sharing freeware/ risk taking free content openness conversation thinking global peering open user generated innovation
The age of conversation “The characteristics of conversations map to the conditions for genuine knowledge generation and sharing: they're unpredictable interactions among people speaking in their own voice about something they're interested in. The conversants implicitly acknowledge that they don't have all the answers (or else the conversation is really a lecture) and risk being wrong in front of someone else.” David Weinberger (via http://www.gurteen.com/gurteen/gurteen.nsf/0/85DA640F3DB8CBC480256ADC0036A1E8/)
Implications 1. Increased openness and transparency inevitable 2. Trend away from top down control and broadcast to empowered individuals 3. Enabler of change – choice, personalisation, empowerment, user focus, democratic engagement 4. Start the conversation, get tooled up and participate now! 5. Accept and work with complexity, don’t pretend simple systems and processes alone can fix it
Exercises http://www.flickr.com/photos/suffolkfamilyymca
Challenge http://www.flickr.com/photos/fabiovenni/
Show and tell http://www.flickr.com/photos/sarajm/
Next steps http://www.flickr.com/photos/12821810@N04/

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Barnet Camp Presentation

  • 1. BarnetCamp Communications and Engagement Strategy Wednesday 28th May 2008 http://www.flickr.com/photos/lawatt
  • 2. Agenda • Presentations • Lessons from history • Strategy making • Challenge • Show and tell http://www.flickr.com/photos/ester68
  • 3. Communication and engagement: the Mori model http://www.flickr.com/photos/daveoncue/
  • 4. Inform http://www.flickr.com/photos/mykreeve/
  • 5. Consult http://www.flickr.com/photos/cmmorrison/
  • 6. Involve http://www.flickr.com/photos/markgibson
  • 8. Listening? http://www.flickr.com/photos/mbake/
  • 9. Sensing? http://www.flickr.com/photos/sisms/
  • 10. Changing? http://www.flickr.com/photos/dominiccampbell/
  • 12. The power of the web http://www.flickr.com/photos/foxypar4/
  • 13. The social web • Collaboration • Customer service • Community engagement © //bwr via Flickr
  • 14. War of the Worlds Vs Vs
  • 15. Social web as a driver of change…
  • 16. Times are changing Recent communications shift. In the USA: • 42% communicate mostly via instant messaging • 11 text messages sent daily on average (from mobiles alone) • 90+ minutes spent on social networks on average daily In the UK: • Leading Europe in adoption of online social networking • London has the largest most active Facebook group of all world cities with over 1 million members • Coupled with this, 70% of UK now accesses the web on a daily basis (~50% through a broadband connection in their home)
  • 18. But they’re not on their own!
  • 19. Social web word association transparency collaboration sharing freeware/ risk taking free content openness conversation thinking global peering open user generated innovation
  • 20. The age of conversation “The characteristics of conversations map to the conditions for genuine knowledge generation and sharing: they're unpredictable interactions among people speaking in their own voice about something they're interested in. The conversants implicitly acknowledge that they don't have all the answers (or else the conversation is really a lecture) and risk being wrong in front of someone else.” David Weinberger (via http://www.gurteen.com/gurteen/gurteen.nsf/0/85DA640F3DB8CBC480256ADC0036A1E8/)
  • 21. Implications 1. Increased openness and transparency inevitable 2. Trend away from top down control and broadcast to empowered individuals 3. Enabler of change – choice, personalisation, empowerment, user focus, democratic engagement 4. Start the conversation, get tooled up and participate now! 5. Accept and work with complexity, don’t pretend simple systems and processes alone can fix it
  • 23. Challenge http://www.flickr.com/photos/fabiovenni/