1. The Impact of Social Media on Marketing Brian Cavoli October 11, 2007

3. Social Media is Mainstream It’s a Lot More Than Blogs Requires New Tools and Metrics

4. Social Media is Mainstream It’s a Lot More Than Blogs Requires New Tools and Metrics

6. Consumers Trust Others – Even if They Don’t Know Them

7. Social Media Sites Lead Time Spent “ The popularity of social networking is not expected to wane in the near future. This is a phenomenon we’re seeing not only in the U.S., but also around the world.” - Peter Daboll, President and CEO comScore Sites based on social media

8. Social Components Drive Business Results 77% Online shoppers read consumer product reviews and ratings before making a purchase (Jupiter) $2 billion Online travel purchases a year are affected by social media (Compete) 24% Online car shoppers have changed their mind about a vehicle purchase based on social media (Compete) 51% Journalists read blogs for story ideas (Columbia Univ) More Influential BoingBoing has more inbound links than NPR and BusinessWeek (Technorati)

11. “ for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game”

12. “ marketing world leaders declared that it's time to give up control and accept that consumers now control their brands.”

16. Social Media is Mainstream It’s a Lot More Than Blogs Requires New Tools and Metrics

20. Creating New Marketing Opportunities … Beyond the Banner Ad

21. Wal-Mart’s MySpace Community

22. Brands Enhancing the Community Experience

23. Making it Easy to Spread the Brand Virally

24. Consumers Are Identifying Themselves With Brands

26. Television Decreases for Social Networking Users

27. Using Video Engage Consumers

28. Marketer are Connecting with Consumers on Twitter

29. Social Media is Mainstream Social Media is a Lot More Than Blogs Requires New Tools and Metrics

31. Measuring Engagement Requires New Tools Source: Forrester Research Interaction eCommerce Social media Platforms Inquiries, online sales Qty/freq. of reviews, posts, comments Intimacy Market surveys Brand Monitoring Sentiment tracking Consumer opinions Influence Market surveys Brand Monitoring Satisfaction ratings Brand affinity Viral content High profile blog posts Involvement Web analytics Site visits, time spent, page views, etc. How to Track What to Track

38. Over Time…Indifference Dominates

40. Measuring Engagement with Cymfony Brian Cavoli [email_address] 617-673-6023