Presentation by: Sarah Carter, VP, Marketing, Actiance www.bdionline.com

1. Social Collaboration
Enabling with the Regulator and Risk in Mind
Sarah Carter, VP Marketing
Actiance, Inc.
Confidential and Proprietary © 2011, Actiance, Inc.
All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.

2. Agenda
About Actiance, why am I here?
The Communications Revolution isn’t new
It’s being led by end users
Numerating social
Why people want to say no to it…
General Regulation
Specific Regulation – FINRA, FSA, IIROC, SEBI
What happens when you don’t address the risk?
Consider what you should enable and control
Further reading

3. About Actiance
Enable the New Internet
– 4,500+ Web 2.0 apps, Unified
Communications, Social Networks
Global operations
– USA, EMEA, India, Asia/Pacific
Market Leader
– 9 of the top 10 US banks
– Top 5 Canadian banks
– 3 of the top 5 energy companies
Broadest Partner Ecosystem
– Technology alliances

4. It’s a communications revolution
• Public IM
• P2P
• Anonymizers
• VoIP • Financial IM
• Social Networks • Unified Communications
• Games • Web Conferencing
• Virtual Worlds • VoIP
• IPTV • Remote Admin Tools
Source: Actiance Annual Greynets Surveys 2008 – 2011 & Projected

5. The charge is led by the end users
Actual customer traffic history (~155 organizations)
Representing all Internet activity from over 150K end users (Actiance Internet Survey 2009)
Source: Actiance Annual Internet Survey 2010

6. Social Media Statistics
5 hours/month – Average time US worker spends on social media sites at the office
73% - US companies using social media tools for marketing purposes
46% - Internet users worldwide interacting with social media on a daily basis
88% - Growth in social media usage among Internet users aged 55-64 (Apr 2009 – May 2010)
15% - Social media users more inclined to buy from brands advertising on social media
18% - New content found online in social media
30 minutes – Amount of time the average US Internet user watches online video each day
Departmentalization of Social Outreach
Mobilisation of Social
71,004 Financial Advisors on LinkedIn* (so you need to differentiate!)
@Visible Banking tracks social initiatives
*with an open Proprietary © 2011, Actiance, Inc. All rights reserved.
Confidential and profile that can be marketed to

7. But there are a series of risks..
Data Leakage Incoming Threats Compliance & eDiscovery User Behavior
Personal SEC, FINRA,IIROC Employee
Information Malware, Spyware Productivity
HIPAA, FISMA, SEBI
Intellectual Property Viruses, Trojans Bandwidth
SOX, PCI, FSA
Credit Card, Explosion
Inappropriate
SSN FRCP- eDiscovery
Content Every employee is
Client Records FERC, NERC the face of business

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9. FINRA Regulatory Notice 10-06:
Guidelines for Social Networks
Regulation Social Network and Web 2.0 Impact
SEC Rules 17a-3 and 17a-4 and
NASD Rule 3110 Retain records of communications related to business
Electronic forum & chat rooms, content posted to social media may constitute
Public Appearances a public appearance
Prior Approvals Wall postings require prior approvals
Participation Real-time participation on social networks equals participation
For instance communications between research and investment banking
FINRA Regulatory Notice 07-59 departments should be restricted
Only those subject to firms supervision should have access, provide training
Restrict Personnel prior to engagement, prohibit or restrict those who pose a compliance risk.
Restrict access with technology.

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11. What Can Go Wrong?
Matrixx stock price
– The nasal spray form of cold remedy Zicam, produced by Matrixx Initiatives, has potentially been
found to damage some peoples’ sense of smell. Stock price drop from $19.24 that day to $5.78 on
June 16th. Its $5.21 now.
Do your Research on
Fedex & Ketchum
Nestle & Greenpeace

12. Ensuring regulation is met, reducing risk
Issue Control Requirements
Identity management Ensure that all the different logins of an individual link back to corporate identity
Activity control Posting of content allowed for marketing but read-only for everyone else
Granular application control Employees can access Facebook, but not Facebook Chat or Facebook Games
Anti-malware Protect network against hidden phishing or Trojan attacks
Data leak prevention Protect organization from employees disclosing sensitive information
Moderation Messages posted only upon approval by designated officer
Logging and archiving Log all content posted to social networks
Export of data Export stored data to any email archive or WORM storage

13. More Info?
www.actiance.com
Visit the Actiance Collateral Library at
http://actiance.com/products/collateral-library.aspx
Specific Questions?
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance
Email: scarter@actiance.com
650 631 6452 (desk)
415 806 9504 (cell)
+44 (0) 7970 729068 (UK mobile)

14. Sarah Carter, VP Marketing
Actiance, Inc.
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance
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