This document provides tips and strategies for using LinkedIn to grow a business. It discusses completing your LinkedIn profile with skills, recommendations, and contact info to stand out. It recommends becoming a thought leader by posting useful, branded content and expanding your network by searching for people, using groups, and following up on connections. LinkedIn is highlighted as the recognized global leader for developing business networks and its mobile tools make connecting with contacts on the go easy.
3. “I just wanted
someone I could
trust.”
A Client
WebMedley, Digital Marketing & Tech Consulting
4.
5.
6. Know what's weird? Day
by day, nothing seems to
change, but pretty
soon...everything's
different.
Calvin
WebMedley, Digital Marketing & Tech COnsulting
7. Why Will Most People
Fail at Online Marketing?
Grow Your Business
8. This is where a video plays during the live presentation.
10. Today
5 Must Do’s for
Your Profile
Thought Leader
Expand Your
Network
Grow Your Business
WebMedley, Digital Marketing & Tech Consulting
How LinkedIn
Helps!
You Stand Out
12. Profile Must Do’s
Finish It!
Add Skills you want to be known for!
Get those Recommendations!
Expose your contact info!
Your Company should link to your Company Page
WebMedley, Digital Marketing & Tech Consulting
15. Goal
Why are You on LinkedIn?!
Research Your Audience!
Own Your Platform (Website)!
!
Platform
!
Discipline
Commit to a Schedule!
Tell People Your Content Exists
16. Post Useful Content!
Link to Your Website!
Email People!
Respond to All Comments
brand
identity is
crucial
19. How would you feel if someone didn’t
take even five seconds to write a
personal message?
Offer:
Value
Efficiency
Trust
20. Activities
Advanced People Search!
Set up a Company Page!
Groups!
Like most social media: use video
and pictures in your posts!
Use Recommendations!
Promote content you appreciate
25. Mobile Matters: LI+
Easiest time to connect to
While you wait, check out
someone is right after a meeting!
the News and New
Scan the business card!
Connections!
LinkedIn Contacts!
Find other sites with
Evernote - GPS, pics, notes, cards
influence and comment on
them
30. Credits
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Thanks to Eric @ http://etinspires.com/ for the video
Batman by Michael Rowe from The Noun Project
Iron Man by Philip Glenn from The Noun Project
Smartphone by Lorena Salagre from The Noun Project
Wonder Woman by Ben King from The Noun Project