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Interpreting The Media

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Belinda Raji
TecnologíaEmpresariales
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INTERPRETING THE MEDIA KEY WORDS SEMIOTICS, DENOTATION, CONNOTATION, ROLAND BARTHES, IDEOLOGY, MEDIATE, POLYSEMIC, STRUCTURALISM, BINARY OPPOSITIONS, CLAUDE LEVI-STRAUSS
“ The media can be seen as a window on the world” DEBATE
SEMIOTICS ,[object Object],[object Object]
 
SEMIOTICS ,[object Object],[object Object],[object Object]
SEMIOTICS ,[object Object],[object Object],[object Object]
ROSE RED PETALS GREEN THORNS GREEN STALK GREEN LEAVES SIGN/signifier LOVE ROMANCE BEAUTY DEATH SIGNIFIED DENOTATION CONNOTATION SAY WHAT YOU SEE SAY WHAT IT MEANS HAS TO BE CULTURALLY UNDERSTOOD
BINARY OPPOSITIONS ,[object Object]
BINARY OPPOSITIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
CODES AND THE SOCIAL NATURE OF SIGNS ,[object Object],[object Object]
IDEOLOGY ,[object Object],[object Object],[object Object]
HOMEWORK Analyse and deconstruct the following two images referring to semiotics, binary oppositions and ideology

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Interpreting The Media

  • 1. INTERPRETING THE MEDIA KEY WORDS SEMIOTICS, DENOTATION, CONNOTATION, ROLAND BARTHES, IDEOLOGY, MEDIATE, POLYSEMIC, STRUCTURALISM, BINARY OPPOSITIONS, CLAUDE LEVI-STRAUSS
  • 2. “ The media can be seen as a window on the world” DEBATE
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  • 7. ROSE RED PETALS GREEN THORNS GREEN STALK GREEN LEAVES SIGN/signifier LOVE ROMANCE BEAUTY DEATH SIGNIFIED DENOTATION CONNOTATION SAY WHAT YOU SEE SAY WHAT IT MEANS HAS TO BE CULTURALLY UNDERSTOOD
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  • 13. HOMEWORK Analyse and deconstruct the following two images referring to semiotics, binary oppositions and ideology