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Mobile Marketing Mastery

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Brandon Eley
Brandon Eley

Presentation at Social Media Masters September 23, 2011

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Mobile Marketing Mastery Social Media Masters New York City September 23, 2011
Mobile Marketing Mastery Social Media Masters New York City September 23, 2011
We’ve Come a Long Way
Developing a Mobile Strategy
Generate Sales Brand Increase Awareness Marketing Goals Revenues Improve Enhance Customer Customer Support Loyalty
Know Your Customers
• SMS Messages • Mobile Website • Mobile Email • Display Advertising • Search Advertising • QR Code • Application • Location Based Services • Augmented Reality
Components to a Mobile Marketing Plan • Target audience • Offerings • Quantified Objectives • Resources • Communication Efforts • Delivery Channels Components of a Mobile Campaign
Components to a Mobile Marketing Plan • Target audience • Offering • Quantified Objectives • Resources • Communication Efforts • Delivery Channels
Business to Business
Mobile Marketing Channels
Website
79% of large online advertisers do not have a mobile-optimized website. Source: Google, March 2011
Jakob Nielson If mobile use is important to your Internet strategy, it's smart to build a dedicated mobile site.
SMS Marketing
SMS Campaign • 90% Sign-up rate • Lower acquisition costs • 400% Increase in sales
SMS Campaign • $138,460 Revenues • 61% From SMS • Coupon Conversion Rate Testing
SMS Best Practices • GET PERMISSION • Use urgency & scarcity • Cross-promote with other media • Great for radio, television & OOH
QR Codes
Mobile barcode scanning grew 1,600 percent in 2010.
“Custom QR codes have a three-to-one ratio of scans over traditional codes.”
QR Best Practices • Simple short URLs • Educate consumers • Size matters... & TEST scanability! • Utilize tracking URLs • Don’t post codes online • What is the CTA?
Location Based Services
Promotions
LBS Best Practices • Great for LOCAL businesses • Give incentives for checkins • Look at your demographics • Make it fun
Integrating Mobile
What’s Next? Web: www.kelseyads.com Email: brandon.eley@kelseyads.com Twitter: @beley Slides: mobilemarketingmastery.net

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