9. • SMS Messages
• Mobile Website
• Mobile Email
• Display Advertising
• Search Advertising
• QR Code
• Application
• Location Based Services
• Augmented Reality
10. Components to a
Mobile Marketing Plan
• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Components of a Mobile Campaign
11. Components to a
Mobile Marketing Plan
• Target audience
• Offering
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
28. QR Best Practices
• Simple short URLs
• Educate consumers
• Size matters... & TEST scanability!
• Utilize tracking URLs
• Don’t post codes online
• What is the CTA?