72. What small change did this?
•
•
•
•
•
@rogerdooley
#AFD12 #Brainfluence
Fair Price – Up 7%
Caring – Up 11%
Fair Treatment – Up 20%
Quality – Up 30%
Competency – Up 33%
73. “You can trust us to do
the job for you.”
#
38
@rogerdooley
#AFD12 #Brainfluence
89. Subscription Offer A
$59 – Internet Only
$125 – Internet & Print
@rogerdooley
#AFD12 #Brainfluence
From Predictably Irrational by Dan Ariely
90. Subscription Offer A
$59 – Internet Only (68)
$125 – Internet & Print (32)
Predicted Revenue – $8,012
@rogerdooley
#AFD12 #Brainfluence
From Predictably Irrational by Dan Ariely
91. Subscription Offer B
$59 – Internet Only
$125 – Print Only
$125 – Internet & Print
@rogerdooley
#AFD12 #Brainfluence
From Predictably Irrational by Dan Ariely
92. Subscription Offer B
$59 – Internet Only (16)
$125 – Print Only
$125 – Internet & Print (85)
Predicted Revenue – $11,444
@rogerdooley
#AFD12 #Brainfluence
From Predictably Irrational by Dan Ariely
93. Add a less attractive offer
to boost sales of a similar
offer.
8
#
@rogerdooley
#AFD12 #Brainfluence