Persuadir con neuromarketing
•Descargar como PPT, PDF•
2 recomendaciones•971 vistas
Persuadir y convertir en cliente utilizando el neuromarketing
Recomendados
Recomendados
Más contenido relacionado
Destacado
Destacado (20)
Similar a Persuadir con neuromarketing
Similar a Persuadir con neuromarketing (20)
Más de BentoGarcía Digital Research
Más de BentoGarcía Digital Research (6)
Último
Último (20)
Persuadir con neuromarketing
- 1. Persuade and Convert with Neuromarketing! Affiliate Day 2012 Utrecht - May 31, 2012 Roger Dooley Dooley Direct, LLC NeuroscienceMarketing.com RogerDooley.com rogerd@dooleydirect.com @rogerdooley
- 3. “Half my advertising is wasted… “…if only I knew which half!” @rogerdooley #AFD12 #Brainfluence
- 4. Wanamaker guessed TOO LOW! @rogerdooley #AFD12 #Brainfluence
- 5. 95% of New Products @rogerdooley #AFD12 #Brainfluence
- 6. 95% of New Products (Acupoll) @rogerdooley #AFD12 #Brainfluence
- 7. 98% of Direct Mail @rogerdooley #AFD12 #Brainfluence
- 8. 98% of Direct Mail @rogerdooley #AFD12 #Brainfluence (DMA)
- 15. Project Impact 2008 Research: “Stores too cluttered” @rogerdooley #AFD12 #Brainfluence
- 16. Real Impact: -$1.85 Billion @rogerdooley FD12 #Brainfluence Source: DailyArtifacts.com, Phil Terry
- 17. Project Impact 2010 Research: “Want more products” @rogerdooley #AFD12 #Brainfluence
- 20. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson) @rogerdooley #AFD12 #Brainflu
- 23. Psychology & Social Science Response Stimulus Brain Neuroscience
- 25. Neuroscience •EEG •fMRI •MEG •Biometrics Behavioral Science •Behavior Studies •Eye Tracking •Facial Coding •Response Timing @rogerdooley #AFD12 #Brainfluence
- 41. Use SCARCITY to make your offer more attractive. # 64 @rogerdooley #AFD12 #Brainfluence
- 42. Scarcity on Steroids @rogerdooley #AFD12 #Brainfluence
- 45. Amp up SCARCITY EFFECT by showing decreasing availability. # 96 @rogerdooley #AFD12 #Brainfluence
- 48. rogerdooley #AFD12 #Brainfluence Source: James Breeze
- 49. rogerdooley #AFD12 #Brainfluence Source: James Breeze
- 50. Use baby images to attract and focus attention. 30 # @rogerdooley #AFD12 #Brainfluence
- 56. Use FREE offers instead of very cheap ones. # 64 @rogerdooley #AFD12 #Brainfluence
- 59. Irrelevant Anchors Social Security # Estimated Price 00-19 20-39 40-59 60-79 80-99 $16 $27 $29 $35 $56 @rogerdooley #AFD12 #Brainfluence Researcher: Ariely
- 60. Photos via NASCAR, NFL Value? @rogerdooley #AFD12 #Brainfluence
- 61. Even irrelevant numbers can create price anchors - avoid low values. # 96 @rogerdooley #AFD12 #Brainfluence
- 62. Socializing? @rogerdooley #AFD12 #Brainfluence image credit: jessicaswanson.com
- 64. Ultimatum Game Results @rogerdooley #AFD12 #Brainfluence
- 65. Effect of Social Conversation @rogerdooley #AFD12 #Brainfluence
- 66. To increase conversion, socialize first. 40 # @rogerdooley #AFD12 #Brainfluence
- 68. What canceled rudeness effect? @rogerdooley #AFD12 #Brainfluence
- 70. Apologies really DO work. Apologize! 86 # @rogerdooley #AFD12 #Brainfluence
- 72. What small change did this? • • • • • @rogerdooley #AFD12 #Brainfluence Fair Price – Up 7% Caring – Up 11% Fair Treatment – Up 20% Quality – Up 30% Competency – Up 33%
- 73. “You can trust us to do the job for you.” # 38 @rogerdooley #AFD12 #Brainfluence
- 74. Personalizaton Dear Roger, I’ve got a deal… @rogerdooley #AFD12 #Brainfluence
- 76. The Doppelganger Effect @rogerdooley #AFD12 #Brainfluence
- 77. @rogerdooley #AFD12 #Brainfluence St. Bonaventure University http://www.becomingextraordinary.net/ (Courtesy: Hobsons)
- 79. Playboy: http://youtu.be/isjPpbmnaYo Amazing use of Facebook data: http://www.takethislollipop.com/
- 80. Untapped opportunity: Put your customer in the ad. @rogerdooley #AFD12 #Brainfluence
- 82. Impatient Short Term Emphasis -Margo Wilson and Martin Daly @rogerdooley #AFD12 #Brainfluence
- 83. Attractive Photo = -4% Interest Rate Marianne Bertrand et al, 2005 @rogerdooley #AFD12 #Brainfluence
- 87. Convert more guys with “mating triggers.” # 31 @rogerdooley #AFD12 #Brainfluence
- 89. Subscription Offer A $59 – Internet Only $125 – Internet & Print @rogerdooley #AFD12 #Brainfluence From Predictably Irrational by Dan Ariely
- 90. Subscription Offer A $59 – Internet Only (68) $125 – Internet & Print (32) Predicted Revenue – $8,012 @rogerdooley #AFD12 #Brainfluence From Predictably Irrational by Dan Ariely
- 91. Subscription Offer B $59 – Internet Only $125 – Print Only $125 – Internet & Print @rogerdooley #AFD12 #Brainfluence From Predictably Irrational by Dan Ariely
- 92. Subscription Offer B $59 – Internet Only (16) $125 – Print Only $125 – Internet & Print (85) Predicted Revenue – $11,444 @rogerdooley #AFD12 #Brainfluence From Predictably Irrational by Dan Ariely
- 93. Add a less attractive offer to boost sales of a similar offer. 8 # @rogerdooley #AFD12 #Brainfluence
- 94. More Decoy Marketing @rogerdooley #AFD12 #Brainfluence
- 97. Add a more expensive product to boost sales of a lower priced one. 9 # @rogerdooley #AFD12 #Brainfluence
- 98. Simple Fonts Convince @rogerdooley #AFD12 #Brainfluence
- 99. Simple Fonts Convince @rogerdooley #AFD12 #Brainfluence
- 100. Simple Fonts Convince @rogerdooley #AFD12 #Brainfluence
- 101. Use simple fonts to minimize perceived effort. # 26 @rogerdooley #AFD12 #Brainfluence
- 102. “The most important word in the vocabulary of advertising is TEST.” -David Ogilvy @rogerdooley #AFD12 #Brainfluence
- 103. Persuade and Convert with Neuromarketing Affiliate Day 2012 Utrecht - May 31, 2012 Roger Dooley Dooley Direct, LLC NeuroscienceMarketing.com RogerDooley.com rogerd@dooleydirect.com @rogerdooley