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Using Social Media Marketing to Build Brand Presented at TBTF Boot Campa February 24, 2009
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Small Company: Big Impact
1.
Small Company Big
Impact Using Your Website and Online Marketing Strategy to Gain Marketshare Bernie Borges – Find and Convert February 24, 2009
2.
3.
4.
5.
Why Marketing 1.0
Doesn’t Work Anymore
6.
Old vs. New
Marketing Outbound Marketing Inbound Marketing
7.
Your Website Has
Two Audiences
8.
9.
10.
11.
12.
13.
14.
15.
Developing A Social
Media Plan Source: The Value of Many, Neighborhood America
16.
17.
18.
Size of Blog
Market
19.
Social Media Tools
and Platforms
20.
21.
Facebook http://www.insidefacebook.com/
22.
Facebook: Individual Profile
23.
Facebook Groups
24.
25.
LinkedIn Individual Profile
Work History Recommendations Introductions Portfolio Valuable Links
26.
LinkedIn Groups
27.
28.
What is Twitter?
http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
29.
Some Famous People
on Twitter…
30.
Some Not-So-Famous People
on Twitter
31.
Want to Find
Someone on Twitter? http://www.socialbrandindex.com/
32.
Twitter: Events &
Trends Using Hashtags
33.
34.
Personal Branding http://www.businessweek.com/blogs/in_your_face/archives/2008/05/bernie_borges_l.html
35.
Video
36.
Video: Blendtec Over
6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
37.
Presentations
38.
39.
Google Analytics
40.
Hubspot: Facebook Lead
Tracking
41.
Reputation Management Tools
http://jobmob.co.il/blog/online-reputation-management-resources-tips/
42.
43.
44.
http://www.sherpastore.com/socialmediabmg09.html
45.
46.
47.
Case Study Stronger
Brander Equity Lower Cost Sales Process Elimination of Non-Performing Marketing Activities
48.
49.
50.
Connect with Bernie
Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook: http://profile.to/bernieborges Facebook Fan Page: http://companies.to/findandconvert
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