On December 17, 2013 Paramount Citrus’ new mandarin orange brand, Halos, burst onto the Twitter scene by hosting their first live tweet chat. This quick analysis looks at the successful reach that tweet chats can garner.

1. #HalosFun
Anatomy of a Tweet Chat

2. Introduction
On December 17, 2013 Paramount Citrus’ new mandarin orange brand,
Halos, burst onto the Twitter scene by hosting their first live tweet chat.
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Tweet chats happen on Twitter and are traditionally held during a onehour period. During that hour, participants will discuss a specific topic
usually in a question and answer format that is identifiable through a
hashtag (#). To take part in the conversation, every tweet must include
that hashtag.
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Co-moderated with several “mommy bloggers,” Halos’ #HalosFun tweet
chat proved to be a successful one, garnering impressive social media
results: stellar reach and impressions, and very high tweet volume.
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This report looks at these results.
| Social Analytics

3. #HalosFun - Tweet Volume
Looking at the 24-hour period on the day of the chat, the spike indicates the surge in
tweet activity for #HalosFun. Total mentions (tweets) surpassed 3,500 with some
conversation happening just before and right after the 10AM hour.
| Social Analytics

4. #HalosFun - Top Keywords
Top keywords found in the tweets over the hour-long chat included: fresh, fruit, gc,
party, kids, congrats, prizes and mandarin.
| Social Analytics

5. #HalosFun - Potential Impressions
A look at the impressions and
reach that the event produced
and the top three who
contributed to the peak
impressions.
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Reach = the sum of all users
mentioning “#HalosFun” + the
sum of their followers
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Impressions = the total
number of times a tweet
mentioning “#HalosFun” could
appear in users’ Twitter feeds
* Reach accounts for the people who may have seen your content, whereas impressions go a step further to calculate the number
of times the people you’ve reached may have seen it.
| Social Analytics

6. #HalosFun - The Audience
With some analysis, we’re able to see who tweeted the most and which of those had
the largest follower counts. This is particularly useful intel for brands to know for
launching a brand ambassador or champion program.
| Social Analytics

7. #HalosFun - Audience Location
| Social Analytics

8. Summary
In short, the #HalosFun tweet chat proved to be highly
successful, engaging all the right people, and a lot of
them.
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If you would like to explore ways your brand can execute
a successful tweet chat like this one, feel free to reach
out to us at any time.
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Not only do we have a firm handle on social media
analytics, we also provide full end-to-end social media
programs to help your brand find it’s voice online.
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- The MMC Social Team
| Social Analytics

9. Questions?
Copyright
© Multi Marketing Corp 2014
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For more information about Multi Marketing Corp
and our social analytics capabilities, please contact us:
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Multi Marketing Corp
multimarketingcorp.com
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2033 North Fine Ave. | Fresno, CA | 93727
info@multimarketingcorp.com
559.454.9400
| Social Analytics