Title: Telling good from bad Description: --------------- Lettering is everywhere! Social media has triggered this boom and has influenced the appearance of many who make a go of lettering professionally. But how to tell good from bad? In my keynote I put together several criteria that can help designers to identify and filter good quality lettering pieces from the stream of typographic pieces out there. The talk will give a broad overview over the art, including defining what is lettering and what is not, what is the difference with type design and will walk you through the working process of a lettering artist including analog and digital tools. --------------- Talk & speaker bio: http://beyondtellerrand.com/events/berlin-2015/speakers/scott-jenson MORE INFORMATION Watch this little recap video to get an impression how beyond tellerrand events look like: http://vimeo.com/69823900 Information about beyond tellerrand: http://beyondtellerrand.com/ http://twitter.com/btconf

58. MARTINA FLOR GIUSEPPE SALERNO
A BATTLE BETWEEN
SEXY ‘S’
Lettering (Left)
Calligraphy (Right)
VOTE

59. L I Q U I D ‘ L ’

60. S U P E R D U P E R E X T R A B O L D ‘ K ’

61. F U T U R I S T I C ‘ Y ’

62. N A S T Y ‘ S ’

63. D E C O N S T R U C T I V E ‘ V ’

64. H A N D M A D E ‘ H ’

65. D R E A M Y ‘ T ’

66. W I L D ‘ P ’

67. D E T A I L E D ‘ O ’