Introducing a faster and affordable business research platform that is going to revolutionize the way organizations gather critical information and feedback from people. EasyResearchPro-MR is India's first online interactive information gathering tool that uses “dialogue method” to extract detailed information, insights and feedback from people. This smart platform can be easily customized to handle the specific requirements of organizations.

1. NEED HELP …
For conducting Marketing Research studies.
CONSTRAINTS
• Manpower : Nil
• Time : Less
• Cost : Low
• Coverage : Worldwide
No Problem...
HELP IS AT HAND !

2. Introducing…
India’s first Web-2.0 Business Research tool
Helps organizations directly interact with Customers, Employees &
Others across Geographies & Time zones to gather Information, Insights
& Feedback - in Faster, Economical & Convenient ways.

3. Business Research Automated
Reach out to your target audience and
social network followers - Invite them to
interact with you at their convenience
Engage them in a conversation -
Showcase them your products and
concepts to evoke responses . Possibilities :
Probe them further to gather detailed  Focus Group Discussions
information and deeper insights.  In-depth Interviews
 Brainstorming sessions
 Surveys
 Dipsticks
 Polls
 Panel based studies
 Tracking studies

4. Unbeatable Benefits : Online Edge:
(When compared to offline methods)
o 24 x 7 Functionality
o Direct interaction (Dialogue method)
 Save substantially on Cost, Time and
Manpower. o Better respondent involvement
o Social media integration facility
 Access your targets anywhere,
anytime, from your desktop o User generated content sharing
o Multi media streaming
 Gather Qualitative & Quantitative
data in a single session o Private messaging (PM)
o Single and multi-session options
 Reach out to hard-to- reach target
segments. o Anonymous participation
o Higher quality &reliability of data
 Remotely monitor research sessions
o Confidentiality & security of data
o Instant transcripts, tables & charts

5. Other Key Features:
Facilities :
 Self service (DIY) facility
 No software download is required
 Hybrid Research (Qual & Quant combined)
 Supports thought stimulation tools & methods
 Third Party Embedded content display
 Synchronous & Asynchronous participation
 Automated project management tools
 Database/Panel integration
 Multi-lingual support
 Customizable and upgradable
 White label/Custom branding options

6. Some Areas of Application
 Customer Satisfaction /Loyalty /Experience -Studies
 Employee Engagement / Satisfaction - Studies
 New Product /Concept / Package – Tests
 Insight /information /Feedback gathering
 Advertising Copy / Concepts -Tests
 Tracking studies / Panel based –Studies
 And many more...
Industries served
Banking & Financial Services FMCG
Cosmetics & Personal care Retail
Media & Entertainment Automobile
Hotel & Hospitality Telecom & ISP
Pharma & Healthcare Travel & Tourism

7. Moderated Discussions : Traditional Vs Online
Cost components Cost implications Cost implications
Traditional Online
Venue Hiring Applicable Nil
Travel -Moderator/ Client Applicable Nil
Boarding -Moderator/ Client Applicable Nil
Transcription Applicable Nil
Video recording Applicable Nil
Miscellaneous expense Applicable Nil
Software tool rental Not Applicable Applicable
Moderator’s fee Applicable Applicable
Note :  As many as 35-40 participants can be accommodated in an Asynchronous
online discussion thereby leading to better validation of findings.
 Online method ensures about 70% savings on both Cost & Time when
compared to Offline methods.

8. EasyResearchPro – A walk through.

9. The Users:
Pre-defined Users
INTERNAL USERS ( Conductors ) EXTERNAL USERS
( Participants )
Administrator
The key person who administers and
controls the research
Moderator
The one who interacts with the
participants and gathers information .
Respondents
Observers The participants who
People who are authorized to monitor take part in the
the discussion process . research.

10. The Research Process:
Steps Involved
STEP -1 The observers can
anonymously monitor
Respondents join the the entire discussions
discussion by clicking on and interact with the
the participation link (a moderator through
unique url) that they Respondents private messaging (PM)
Observers
received by email.
Flow of communication
STEP -2
STEP -3
Moderator scans through
the participants’ responses On completion of the interactive
and starts a discussion with session ,Moderator downloads the
them by asking additional data ,tables ,charts & transcripts for
questions (Probes) . further analysis.
Moderator

11. Respondent’s Interface :
Interactive information gathering
Features:
- Dialogue / Discuss link
-Multimedia steaming
- Status bar
- Private Messaging
- Online status indicator
- Profile page

12. Discussions & Moderation:
Respondent – Moderator dialogue
Answer box with rich text formatting
Moderator's Probe
Features:
-Text box with formatting options
-Emoticons
-File sharing option

13. Moderator's Interface:
Individual and Group interactions
Features:
-Probe / Discuss link
-Discussion Schedule
-Viewing respondents
-Viewing transcripts
- Private Messaging
- Online status indicator
- Profile page

14. Multi-media streaming:
Audio-visual Aids for Thought stimulation
Question with Audio clip Question with Video clip
Question with Images
Features:
-Image-Video-Audio aids
--Documents sharing
--Social image Video
-Thought stimulants

15. Multi-media streaming:
Questions with Embedded content
Presentation slides - Documents - PDF Embedded Videos-
(slide share) (Scribed) ( YouTube)
Social image sharing-
Features: ( Pinterest)
-Third party -embedded content display
-Slide share Presentations
-Scribed Documents
- Pinterest Images
-YouTube Videos , etc..

16. Quantitative tools :
Hybrid Research combines Qualitative & Quantitative M R
Survey Form Poll Question and Results
Features:
-Survey fields
-Poll fields
-Formatting options

17. Analysis:
Tables - Charts - Analysis
Submission details Analysis
Tabulated data Charts & Graphs
Features:
- Data downloadable in multiple formats for analysis

18. Transcripts download:
Automatic Transcripts generation
Transcript - By Questions Transcript - By Respondents
Features:
- Downloadable in PDF formats
- Date &Time stamps on each response

19. Other Features:
Multi lingual capabilities , Unique Login link generation
Multi language interface Automatic E-mail Invitation
… And a host of add on
features to explore more !
Features:
-Supports most of the Indian and Foreign languages

20. The Solutions Provider:
An Overview
Rightrack came into being when a group of marketing research and IT professionals
joined hands together with a vision to develop innovative and cost effective online
business research solutions that leverage the power of Web-2.0 technology .
At Rightrack, we offer comprehensive and affordable online business research solutions
and customized research tools to Marketing Research service providers. We also provide
DIY (Do-IT-Yourself) research tools & services to the end users of Marketing Research.
The Team
The core team is composed of a group of seasoned professionals who have worked with
national and international companies in Marketing Research, Social Research, Advertising
and Information technology .

21. The Offer:
Products & Services
Research Tools :
Other Services :
 Easy Research Pro – MR
 Application development
 Easy Research Pro – HR
 Application customization
Research Services :  Service support & Training
 Online Marketing research
 Online Focus groups moderation
 Discussion guide development
 Report compilation
 Marketing Research consultancy

22. THANK YOU !
For more information or a demo, contact us at:
Email: info@rightrack.net or Visit: www.rightrack.net
Contact Person : Binu Zachariah
Email : zachbinu@gmail.com
Phone : +91 94449 45884
Rightrack is a “green company” which contributes towards the reduction of carbon footprints