Presentation of the National Booking Switch Project in Norway, by Magnus Emilson Visit Technology Group 25.11.09

1. Nasjonal Booking& Nasjonal Travel Switch Magnus Emilson Joakim Stjernström Christian Holmén November 25, 2009

2. A member of the Visit Technology Group AGENDA Background and strategic reasons behind ”Nasjonal Booking” Concept overview ”Nasjonal Booking and Nasjonal Travel Switch” From ”search to book” on Visitnorway.com Success factors & challenges Status

3. Norway “The Best Destination in the World”

4. It´s now time to also be the best one in terms of online marketing and sales

5. A member of the Visit Technology Group And its all about collaboration and creativity

6. A member of the Visit Technology Group OsloPakken increased with 523% compared with 2008

7. A member of the Visit Technology Group WHY NATIONAL BOOKING? Customer demand for superior service level (plan and book in one stop shop) Must decrease the distribution costs for the industry Support the customers needs both pre-, during and post trip Increase efficiency (seamless connectivity) Extend the visitors stay (up sell, cross sell) Democratic platform (control in the hands of the supplier and the destination -> open marketplace for both small and big enterprises)

8. DMS Dest system Property Extranet to DMS Property PMS direct connect PMS Direct DMS Dest system Pegasus Switch CRS Hotel group Sub headline Visitnorway.com 10 million visitor Hotel group Sub headline CRS Synxis, Rezidor, Pegasus RezView Flight Low cost carrier CRS Amadeus Flight CRS Flight Regular flight White label Regional DMO OpenJaw Ferry & train Ferry Norwegian Travel Swith And National Booking Train Amadeus Ferry & train Events Sub headline iTicket rezView Local vendor API (DMO, Supplier) Activities Sub headline DMS Dest system

9. A member of the Visit Technology Group CONCEPTUAL OVERVIEWNATIONAL BOOKING ON VISITNORWAY.com

10. A member of the Visit Technology Group SuccessfactorsONLIne – HOW TO WIN THE AUDIENCE Best available rates Availability Packages and deals Superior content Language and currency support

11. A member of the Visit Technology Group CHALLENGES Politics (DMO vs Suppliers) Too high or wrong ambition Lack of commercial focus Will take time to reach critical mass High demands when it comes to user experience Language and terminology Complex and a wide variety of business rules/models

12. A member of the Visit Technology Group STATUS - INTERFACE WITH HOTELS CRS Scandic (Pegasus Switch) First (Pegasus Switch) Choice (Pegasus Switch) Radisson (Rezidors own CRS) Rica (Supranational through Pegasus RezView) Thon (Supranational through Pegasus RezView) De Historiske (Synxis)

13. A member of the Visit Technology Group INTERFACE WITH REGIONAL PLAYERS/DESTINATION CRS Citybreak (Direct connection with Citybreak Travel Switch) Guestmaker (OpenJaw OTA based API - waiting for their new platform) Restech (still an open question)