How to Start and Run Your First $100,000 Fundraising Campaign
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If you’re like most people working with a small nonprofit, raising a big chunk of money for a special project, program, or piece of equipment can be a daunting challenge. You may be puzzled about where to start or how to do it. You’re probably scratching your head over who to approach and how to do it. And you’re probably wondering what to say to get someone to make a large donation to your organization. Join us for this webinar to learn exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
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How to Start and Run Your First $100,000 Fundraising Campaign
- 1. How to Start and Run Your First $100,000 Fundraising Campaign ! 6/26/14 1pm EDT ! Sandy Rees, CFRE
- 2. Your Presenter 3 Sandy Rees, CFRE Get Fully Funded ! Sandy is the author of Get Fully Funded: How to Raise the Money of Your Dreams, 6 Figure Fundraising, Fundraising Buffet, and Simple Success Fundraising Plan. She’s a frequent contributor to Fundraising Success magazine and authors the blog Get Fully Funded. ! Sandy is an accomplished presenter and an AFP Master Trainer. She’s led fundraising seminars for the Association of Fundraising Professionals, the Chattanooga Center for Nonprofits and many local, regional, national, and international conferences.
- 3. 6-Figure Campaign Structured way to raise $100,000 or more for a specific purpose.
- 4. The 80/20 Rule Major Givers make up 20% of your donor base and provide 80% of your funding
- 5. A Major Gift is Defined by you ! “Stop and think” kind of gift! Joyful for the Giver
- 7. Not just about the money!
- 8. 12 steps to 6 figures
- 9. Step 1 - Define the need What are you raising money for?! How much will it cost?! When do you need it?! Are you ready to undertake this kind of fundraising campaign?
- 10. Step 2 - Agree on the amount
- 11. Step 3 - Develop the case Why would someone give?! Why your organization?! Why now?! Why this amount?
- 13. Step 4 – Recruit Leadership Who can help you to guarantee the success of this campaign?! ! Who is it that key donors can’t say “no” to?
- 14. Step 5 – Develop the plan Goal! Start/end dates! Reason for raising money! Leadership! Other notes
- 15. Step 6 – Create the Gift Table No. of gifts needed Amount of each gift Total at this level Cumulative Total # prospects needed at this level 1 $15,000 $15,000 $15,000 3 2 $10,000 $20,000 $35,000 6 4 $5,000 $20,000 $55,000 12 8 $2,500 $20,000 $75,000 24 10 $1,000 $10,000 $85,000 48 20 $500 $10,000 $95,000 60 Many Below $500 $5,000 $100,000 50+ ! 45+ donors ! 200+ prospects
- 16. Step 7 – Identify Prospects
- 17. Find the one!
- 18. Step 8 – Cultivate relationships
- 19. Cultivation plan Donor name: Betty Jo Smith! ! Donor record number: 3345! Date Activity Notes 6-26-14 Called Betty Jo Thanked her for her past support. She mentioned that her parents struggled through the Depression and she can’t bear the thought of anyone going hungry. I invited her for a tour of our food bank so she can see first-hand what her donation is making possible. She’s coming June 30. 6-30-14 Facility tour Need to find out what her ‘hot button’ is about the organization. Need to find out her favorite program. Mid July Lunch Want to arrange lunch with her and our Program Director to talk more about her favorite program. 2 or 3 days later Call Follow up call to see what she thought. Start to prepare an Ask from that conversation. Mid August Personal visit in her home Present an Ask proposal. Amount and project will depend on her favorite program and how passionate she is about it.
- 20. Step 9 – Ask for the Gift
- 21. Step 9 – Ask for the Gift Listen for “gift noises”! Ask for support for the RIGHT thing! Ask for the RIGHT amount
- 22. The Ask Conversation 1. Warm up! 2. Transition! 3. Information – Relationship building! 4. Transition! 5. ASK! 6. Negotiate and answer questions
- 23. Step 10 – Thank the Donor Warm, prompt, sincere Thank You letter! Thank again in meaningful ways
- 24. Step 11 – Follow Up Keep the donor posted about the project! Share success stories! Take them on a tour if possible
- 25. Celebrate! Celebrate the success!! Let everyone know you reached your goal!
- 27. My gift to you Get a free 20-minute strategy session!! www.TalkWithSandy.com
- 28. Questions?
- 30. ! ! ! Next Webinar: ! Mobile Impact 101 ! Darian Rodriguez Heyman ! Wednesday, July 2 – 1:00pm EDT https://bloomerang.co/resources/webinars