Social Business Manifesto: Making Social Media Accountable

THE SOCIAL BUSINESS MANIFESTO
Making Social Media Accountable
@jaycoopertweets

WWW.BLOOMSOCIALBUSINESS.COM

What is a social business?
A business that has been purposely designed to eek
the maximum from social platforms, tools and
technologies in order to foster a culture of
knowledge sharing, collaboration and engagement
with everybody.*
* That’s employees,
stakeholders, customers,
prospects and everybody that
matters to the business…

Got that.
But why do it?
Think we need an infographic at this point…

Greater Impact
The #1 and pretty much only reason
to become a social business


4x
Companies
that
engage
socially
are

4
x
more
likely

to
achieve
wider
company
objec:ves
than

those
that
don’t.

Source:
Economist
Intelligence
Unit
if
you
don’t
believe
me.


The early promise of social media
In the beginning we made social media such an exciting platform with the human connection
at the centre of it. People from all over the world could connect with one another without
the constraints of time and distance.

Yikes,
my
tax
return
is
due.

Anyone
know
a
good

accountant?

I
like
mine,
JOE
BLOGS
tax

accountants
helped
me

untangle
my
forms
last
year.

Source:
hHp://blog.wikimoJve.com/social-‐media-‐markeJng-‐losing-‐its-‐
way-‐infographic/


@jaycoopertweets

Businesses flock to social media
Over time, as social media membership continued to grow businesses began to realise the
huge opportunity at hand. They recognised the opportunity of interacting with their
consumers in a more personalised way – as people, not ad impressions, leading to an
increase in time and budget spent by companies across social media channels

Yikes,
my
tax
return
is
due.

Anyone
know
a
good

accountant?

Hey
John,
Here’s
a
guide
to

choosing
the
right
accountant

for
you.
Happy
to
answer
any

quesJons.

Source:
way-‐infographic/


@jaycoopertweets

Social media loses its way
Social Media has been pigeon-holed into traditional
functions – marketing, advertising, PR…

Yikes,
my
tax
return
is
due.

Anyone
know
a
good

accountant?

GET
YOUR
REBATE
NOW

WITH
JOE
BLOGS
RT
TO

ENTERED
TO
WIN
AN
IPAD

#TAX
#TAXES

Source:
way-‐infographic/


@jaycoopertweets

Let’s make social media personal again
Yikes,
my
tax
return
is
due.

Anyone
know
a
good

accountant?

Hey
John,
Looks
like
you’re
a

business
owner,
@guyellis
our

ﬁrm
specialises
in
that.
Let
us

know
if
we
can
help!

Great
thanks
for
poinJng
me

in
the
right
direcJon!

Hey
John,
Happy
to
answer

any
quesJons
you
may
have.

Source:
way-‐infographic/


@jaycoopertweets

The Social Business Manifesto
1. 

We believe in insight-driven social strategy which delivers
results to every part of your business.

2.  We believe that social data provides critical business
intelligence that should inform business actions.
3.  We believe in empowering employees and customers to
collaborate and innovate using social technology.
4.  We believe social media campaigns should be part of an
‘Always On’ dialogue with key audience groups.
5.  We believe social media should be fully accountable.


@jaycoopertweets

Checklist
Questions to ask both yourself and
the wider company


1

We believe in insight-driven social
strategy which delivers results to every
part of your business.

"  What’s the social strategy beyond marketing
for your company?
"  When you see social media insight, how do
you use it?


@jaycoopertweets

2

We believe that social data provides
critical business intelligence that should
inform business actions.

"  Is your company using social data to
determine what corporate goals should be
set?
"  Do you have access to live data that helps
you make critical decisions?


@jaycoopertweets

3

We believe in empowering employees
and customers to collaborate and
innovate using social technology.

"  How many people within your organisation
use social tools to speak to one another?
"  Is your department the only one that can
speak and listen to customers across social
channels?


@jaycoopertweets

4

We believe social media campaigns
should be part of an ‘Always On’
dialogue.

"  Is social media just another broadcast media
where you work?
"   Are you still charged with creating
campaigns, or does social underpin everything
you do?


@jaycoopertweets

5

We believe social media should be fully
accountable.

"  Does every employee where you work have
social media performance built into their job
description?
"  Are social media metrics & measurements a
key part of your role?


@jaycoopertweets

“If you always do what you’ve
always done, you'll always get
what you’ve always got”.
Mark Twain

“If you always do what
you’ve always done, you’ll
end up going backwards”.
BLOOM

5 things to remember…
#1 Open up internally
#2 Open up externally
#3 Get Top-Level on board with this
#4 Involve EVERY department
#5 Start with people, then move onto the tech


Thank You!
jay@bloomworldwide
@jaycoopertweets
www.bloomworldwide.com
@bloomworldwide

Social Business Manifesto: Making Social Media Accountable

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Social Business Manifesto: Making Social Media Accountable