How to communicate complicated marketing concepts simply: Infographics

1. How to communicate
complicated marketing
concepts simply: Infographics

2. Combines TEXT and visual IMAGES
Includes not only PICTURES but SYMBOLS, FIGURES
and STATISTICS to help people understand the
information easier.

3. Why Infographics?
Complicated marketing concepts in
an effective way
Well thought opinions or marketing
messages may miss attention with
huge text or numbers
Need to make messages more
consumable & easier to digest

4. Why pictures are better
 90% of information transmitted to our brain is visual
 Visuals are processed 60,000 times faster in the brain than text.

5. Importance to
Marketing
 People are more accustomed to visualized data such
as videos or photos, than printed data like books or
newspapers
 Only 23% of Americans read newspapers while they spend more than 34 hours

6. Importance to
Marketing
Simplified:
Can contain several articles at once
Symbols or figures such as a flow chart, pie chart or
diagram can represent difficult numbers or text in a simple
way
Fast:
Best for less attention span

7. Importance to
Marketing
Memorable:
According to Rober t Horn’s study visual images
combined with text increases memory retention up to
89%.
A beautiful Infographics can catch people’s attention
and also be internalized in their brain

8. Importance to
Marketing
SEO:
Links in Infographics are favorably received by
Google’s algorithm
Impactful to post on corporate blog or social
platforms

9. Infographics: An easy way to simplify complex
concepts so you can communicate your
message effectively to customers.
Remember the old adage?
Contact us

10. Infographics: An easy way to simplify complex
concepts so you can communicate your
message effectively to customers.
Remember the old adage?
Contact us