1. What is a Digipak?
A Digipak is a method of compacting a disk or DVD
packaging which is required to be used by major record
companies, and because there is no other common name
for Digipak-style packaging made by other companies, the
term Digipak or Digi-Pak is generally used.

2. Mr Hudson
Font- Again uses color
white to signify his brand
of music will be something
different to the typical
genre he belongs to. The
name of the artist as well
as his albums is written in
block capitals showing
that he is quite confident
and his music quite
distinguished allowing him
to access a potentially
larger fan base.
Color- Uses the color
of white as his album
cover background to
promote the idea that
his style of music will
be new and something
not heard before. This
allows the artist to
attract a wider
audience who want to
experience a different
type of music.
Effects- his use of
SFX to create a
doppelganger of
himself is
something that will
mainly attract a
younger audience
who are all into new
technologies and
will be able to
appreciate what he
has done.
Costume- Dressed
very sharply to show
his is respectable, acts
a role model to the
younger generations,
encouraging them and
other potential youth
models to buy his
music.

3. RihannaColor- Uses the Black &
White transition which
makes her music seem
classic as well as casting
herself as an individual
artist to be unique to
others, which enables
her to reach a larger
demographic as well as
eliminating her linear
competition as an artist.
Costume- The main
features tend to be focused in
her hands as we see that she
is wearing quite a few unusual
accessories. This combined
with the lipstick, eyeliner and
arguably rebellious hairstyle
might show that she is trying
to reach out to a niche
audience who may like or
replicate her style or swagger.
Font- The font here is
seen to be very uninhibited
and almost with a hint of
rage which may be in an
indicator of what type of
music she plans to project
in her album. In addition
she only uses the first letter
of her name showing she
regards herself quite highly,
expecting her fans to
recognize her image
instantly without having to
see her name.
Effects- Aside from
using the transition of
Black and White to
make her image
unique, and appealing
to fans her lack of any
special effects gives
her glow of originality.
Positioning- A close up of the artist,
gives more insight to what she is about,
her attitudes, beliefs ect And how
these can be related to her fan base
and heir similar attitudes/preferences.