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The Epic Facebook Changes – A
       Marketers Guide
The internet is aflame with the epic
  changes recently implemented by
Facebook. Opinions are flying around
 about the evolving platform – some
 claiming that marketers will have a
  harder job promoting their brands
                there.
One thing is clear, Facebook is trying to
   steer people and brands towards
     greater interaction and social
 connectivity. Predictably, Facebook is
  placing more power in the hands of
   the user, which will make it more
  difficult for businesses to gain fans
 without spending money. Let’s take a
closer look at how you, as a marketer,
             will be affected.
Open Graph in Basic English
What the heck is Open Graph? Open
 Graph is really Facebook’s attempt to
   extend the social connectivity and
    interaction of its users across the
 entire internet. In other words this is
    Facebook trying to create its own
 search engine without actually doing
it. Open Graph was launched last year,
but the new changes – well they’re
pretty extensive. Open Graph links
with other websites on the internet.
When you interact there, Facebook
publishes your activity in your news
               ticker.
This is a bold move by Facebook – a
sort of response to the Google+ hostile
 takeover. Now, when you interact on
third party websites – you’ll be able to
   see which of your friends liked the
 particular song, book or sports event
              on that page.
Without being on Facebook. It’s a
running Facebook profile available on
other people’s websites. We’re talking
about a personalized web experience
                here.
The change is extremely profound, but
there are mixed reactions coming from
the marketing community. One side of
  the coin has us yelling: great! More
  reach for Facebook fans on our own
   pages means more brand visibility.
Closer communities and greater
interaction – and its all automated! On
    the other side of the coin – it all
   belongs to Facebook. Facebook is
      muscling in on your website
 ownership. They’re claiming parts of
  your website for their own personal
         use. Red flag moment!
In simplified English? Facebook is
gathering information on every single
 individual, and using it to promote
 brands and sell their products and
services. Information targeting is the
   future, and it’s a good thing for
        marketers. Our advice?
Apps just became even more
  important than they were before.
Real-time, action based apps that use
Open Graph, are going to make people
        fortunes. Get in NOW.
News Feed and New Ticker
We’ve already explained that the news
  ticker isn’t just going to be there for
Facebook based interactions with your
   friends. It will incorporate outside
interaction as well. What’s even more
 amazing, is that you’ll be able to click
 on a friends outside interaction, and
   do that same activity – direct from
                 Facebook.
It’s so revolutionary that you can
     almost see the Facebook team
snickering at Google from behind their
 office desks. We’re impressed, and as
a marketer, this is going to open up an
  entirely new chapter in interactive-
  marketing for you. Better prepare!
Our predictions – The news ticker and
  feed just made social management
 more important than any other form
 of marketing in the world. The leaps
 that Facebook is taking to customize
    the online experience, can only
improve sales for marketers that learn
    how to use interaction properly.
It might be easier to get content into
 your fans tickers, but the pay-off for
   top story posts will be that much
greater. Edgerank still matters to get
          on that coveted list.
You’ll have to be smarter, more
creative and write content that blows
away your competition if you want to
 make an impact. Remember, you’re
   not only competing with other
  businesses now, you’re competing
       with friends and family.
Targeting is crucial, social content is
 pivotal and accurate strategy and
maintenance is a priority for brands
   that want to earn money from
              Facebook.
Timeline and Sponsored Stories
Everyone on Facebook will have a
timeline, or a page that essentially
sums up your life or who you are in
  one neat profile. This will be the
 central part of Facebook for many
                 fans.
That’s why for brands to make it into a
profile timeline, they will have to find
 ways to become truly meaningful to
   their fan base. Marketers will be
    working extra hard to make an
experience with their brand timeline-
  worthy. It’s excellent exposure and
    ideal brand promotion space.
Sponsored stories have a bunch of
new interactive features, which will be
    great for customer feedback and
attracting customers to your page. As a
 marketer on Facebook, you’re looking
  at a lot of change coming your way
very soon. Keep reading and we’ll keep
 posting about the changes, and how
     they impact your life and your
                business!
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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The Epic Facebook Changes - Marketers Guide

  • 1. The Epic Facebook Changes – A Marketers Guide
  • 2. The internet is aflame with the epic changes recently implemented by Facebook. Opinions are flying around about the evolving platform – some claiming that marketers will have a harder job promoting their brands there.
  • 3. One thing is clear, Facebook is trying to steer people and brands towards greater interaction and social connectivity. Predictably, Facebook is placing more power in the hands of the user, which will make it more difficult for businesses to gain fans without spending money. Let’s take a closer look at how you, as a marketer, will be affected.
  • 4. Open Graph in Basic English
  • 5. What the heck is Open Graph? Open Graph is really Facebook’s attempt to extend the social connectivity and interaction of its users across the entire internet. In other words this is Facebook trying to create its own search engine without actually doing it. Open Graph was launched last year,
  • 6. but the new changes – well they’re pretty extensive. Open Graph links with other websites on the internet. When you interact there, Facebook publishes your activity in your news ticker.
  • 7. This is a bold move by Facebook – a sort of response to the Google+ hostile takeover. Now, when you interact on third party websites – you’ll be able to see which of your friends liked the particular song, book or sports event on that page.
  • 8. Without being on Facebook. It’s a running Facebook profile available on other people’s websites. We’re talking about a personalized web experience here.
  • 9. The change is extremely profound, but there are mixed reactions coming from the marketing community. One side of the coin has us yelling: great! More reach for Facebook fans on our own pages means more brand visibility.
  • 10. Closer communities and greater interaction – and its all automated! On the other side of the coin – it all belongs to Facebook. Facebook is muscling in on your website ownership. They’re claiming parts of your website for their own personal use. Red flag moment!
  • 11. In simplified English? Facebook is gathering information on every single individual, and using it to promote brands and sell their products and services. Information targeting is the future, and it’s a good thing for marketers. Our advice?
  • 12. Apps just became even more important than they were before. Real-time, action based apps that use Open Graph, are going to make people fortunes. Get in NOW.
  • 13. News Feed and New Ticker
  • 14. We’ve already explained that the news ticker isn’t just going to be there for Facebook based interactions with your friends. It will incorporate outside interaction as well. What’s even more amazing, is that you’ll be able to click on a friends outside interaction, and do that same activity – direct from Facebook.
  • 15. It’s so revolutionary that you can almost see the Facebook team snickering at Google from behind their office desks. We’re impressed, and as a marketer, this is going to open up an entirely new chapter in interactive- marketing for you. Better prepare!
  • 16. Our predictions – The news ticker and feed just made social management more important than any other form of marketing in the world. The leaps that Facebook is taking to customize the online experience, can only improve sales for marketers that learn how to use interaction properly.
  • 17. It might be easier to get content into your fans tickers, but the pay-off for top story posts will be that much greater. Edgerank still matters to get on that coveted list.
  • 18. You’ll have to be smarter, more creative and write content that blows away your competition if you want to make an impact. Remember, you’re not only competing with other businesses now, you’re competing with friends and family.
  • 19. Targeting is crucial, social content is pivotal and accurate strategy and maintenance is a priority for brands that want to earn money from Facebook.
  • 21. Everyone on Facebook will have a timeline, or a page that essentially sums up your life or who you are in one neat profile. This will be the central part of Facebook for many fans.
  • 22. That’s why for brands to make it into a profile timeline, they will have to find ways to become truly meaningful to their fan base. Marketers will be working extra hard to make an experience with their brand timeline- worthy. It’s excellent exposure and ideal brand promotion space.
  • 23. Sponsored stories have a bunch of new interactive features, which will be great for customer feedback and attracting customers to your page. As a marketer on Facebook, you’re looking at a lot of change coming your way very soon. Keep reading and we’ll keep posting about the changes, and how they impact your life and your business!
  • 24. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 25. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 26. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 27. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com