2. The internet is aflame with the epic
changes recently implemented by
Facebook. Opinions are flying around
about the evolving platform – some
claiming that marketers will have a
harder job promoting their brands
there.
3. One thing is clear, Facebook is trying to
steer people and brands towards
greater interaction and social
connectivity. Predictably, Facebook is
placing more power in the hands of
the user, which will make it more
difficult for businesses to gain fans
without spending money. Let’s take a
closer look at how you, as a marketer,
will be affected.
5. What the heck is Open Graph? Open
Graph is really Facebook’s attempt to
extend the social connectivity and
interaction of its users across the
entire internet. In other words this is
Facebook trying to create its own
search engine without actually doing
it. Open Graph was launched last year,
6. but the new changes – well they’re
pretty extensive. Open Graph links
with other websites on the internet.
When you interact there, Facebook
publishes your activity in your news
ticker.
7. This is a bold move by Facebook – a
sort of response to the Google+ hostile
takeover. Now, when you interact on
third party websites – you’ll be able to
see which of your friends liked the
particular song, book or sports event
on that page.
8. Without being on Facebook. It’s a
running Facebook profile available on
other people’s websites. We’re talking
about a personalized web experience
here.
9. The change is extremely profound, but
there are mixed reactions coming from
the marketing community. One side of
the coin has us yelling: great! More
reach for Facebook fans on our own
pages means more brand visibility.
10. Closer communities and greater
interaction – and its all automated! On
the other side of the coin – it all
belongs to Facebook. Facebook is
muscling in on your website
ownership. They’re claiming parts of
your website for their own personal
use. Red flag moment!
11. In simplified English? Facebook is
gathering information on every single
individual, and using it to promote
brands and sell their products and
services. Information targeting is the
future, and it’s a good thing for
marketers. Our advice?
12. Apps just became even more
important than they were before.
Real-time, action based apps that use
Open Graph, are going to make people
fortunes. Get in NOW.
14. We’ve already explained that the news
ticker isn’t just going to be there for
Facebook based interactions with your
friends. It will incorporate outside
interaction as well. What’s even more
amazing, is that you’ll be able to click
on a friends outside interaction, and
do that same activity – direct from
Facebook.
15. It’s so revolutionary that you can
almost see the Facebook team
snickering at Google from behind their
office desks. We’re impressed, and as
a marketer, this is going to open up an
entirely new chapter in interactive-
marketing for you. Better prepare!
16. Our predictions – The news ticker and
feed just made social management
more important than any other form
of marketing in the world. The leaps
that Facebook is taking to customize
the online experience, can only
improve sales for marketers that learn
how to use interaction properly.
17. It might be easier to get content into
your fans tickers, but the pay-off for
top story posts will be that much
greater. Edgerank still matters to get
on that coveted list.
18. You’ll have to be smarter, more
creative and write content that blows
away your competition if you want to
make an impact. Remember, you’re
not only competing with other
businesses now, you’re competing
with friends and family.
19. Targeting is crucial, social content is
pivotal and accurate strategy and
maintenance is a priority for brands
that want to earn money from
Facebook.
21. Everyone on Facebook will have a
timeline, or a page that essentially
sums up your life or who you are in
one neat profile. This will be the
central part of Facebook for many
fans.
22. That’s why for brands to make it into a
profile timeline, they will have to find
ways to become truly meaningful to
their fan base. Marketers will be
working extra hard to make an
experience with their brand timeline-
worthy. It’s excellent exposure and
ideal brand promotion space.
23. Sponsored stories have a bunch of
new interactive features, which will be
great for customer feedback and
attracting customers to your page. As a
marketer on Facebook, you’re looking
at a lot of change coming your way
very soon. Keep reading and we’ll keep
posting about the changes, and how
they impact your life and your
business!
24. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,
25. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.
26. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.
27. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com