From a list of the clients we look after, we found there were quite a few who were not using alerts in their social listening platforms yet. There are many reasons why we recommend using them. Perhaps you have a busy boss who doesn’t want to log into a social media platform each day but needs to be updated on the conversation about your brand. Or you want to know if your competitor is being mentioned, if a campaign is doing well or if one of your key bloggers has been chattering away about one of your products. Alerts can help you by pinging an email straight to your and other people’s inbox, bringing you key insights when you’re too busy to deep dive into the data itself. This masterclass presentation will show you how easy Alerts are to use and how helpful they can be so that you can get the benefits of utilising such a great feature.

1. Alerts /How to use ‘em proper good
Joel Windels | marketing@brandwatch.com | Tel: +44 (0)1273 234 290 | @LinkYeah
March 2014

2. Slides /Can be boring
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What is a lert?

4. Alerts /What they is
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5. Alerts /What they is
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6. Alerts /What they is
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Real-time

8. Real-time Alerts /As it happens
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Regular

10. Regular Alerts /The digest
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Thresholds

12. Threshold Alerts /Auto-insights
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13. Threshold Alerts /Auto-insights
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14. Threshold Alerts /Auto-insights
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Showing off

16. Alerts /The filter bit
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17. Showing off /Filters, glorious filters
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18. Showing off /Filters, glorious filters
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19. Showing off /Filters, glorious filters
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20. Showing off /Filters, glorious filters
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21. Showing off /Filters, glorious filters
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22. Showing off /Filters, glorious filters
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23. Showing off /Filters, glorious filters
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24. Showing off /Filters, glorious filters
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1/ Select solely negative sentiment and limit page types to weed out
complaints on Twitter and Facebook for your online support team
2/ Use MozRank with page type filters to identify important news coverage
for your PR team
3/ Set different influence metric restrictions to only find influential mentions,
to help identify potential crises or discover new advocates
4/ Use categorisation to decipher discussion of a particular aspect of your
product (the screen, the engine etc) to isolate only the mentions you’re
interested in (like a product recall)
5/ Set a threshold alert for category within a sector-based query to discover
emerging trends (waiting for good launch moment)

25. Contact
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Email /joel@brandwatch.com
Web /http://www.brandwatch.com
Twitter /@Brandwatch /@LinkYeah
Telephone /
UK: +44 (0)1273 234 290
US: +1 212 229 2240
Germany: +49 (0)711 912 441 59
Fax /
UK: +44 (0)1273 234 291
Document Limitation
The information given in this document has been checked for accuracy and completeness however Brandwatch
shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053
4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
© 2013 Brandwatch | www.brandwatch.com