Alerts - How to use ‘em proper good

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From a list of the clients we look after, we found there were quite a few who were not using alerts in their social listening platforms yet. There are many reasons why we recommend using them. Perhaps you have a busy boss who doesn’t want to log into a social media platform each day but needs to be updated on the conversation about your brand. Or you want to know if your competitor is being mentioned, if a campaign is doing well or if one of your key bloggers has been chattering away about one of your products. Alerts can help you by pinging an email straight to your and other people’s inbox, bringing you key insights when you’re too busy to deep dive into the data itself. This masterclass presentation will show you how easy Alerts are to use and how helpful they can be so that you can get the benefits of utilising such a great feature.

Redes sociales

Alerts /How to use ‘em proper good
Joel Windels | marketing@brandwatch.com | Tel: +44 (0)1273 234 290 | @LinkYeah
March 2014

Slides /Can be boring
© 2013 Brandwatch | www.brandwatch.com 2

© 2013 Brandwatch | www.brandwatch.com 3
What is a lert?

Alerts /What they is
© 2013 Brandwatch | www.brandwatch.com 4

Alerts /What they is
© 2013 Brandwatch | www.brandwatch.com 5

Alerts /What they is
© 2013 Brandwatch | www.brandwatch.com 6

© 2013 Brandwatch | www.brandwatch.com 7
Real-time

Real-time Alerts /As it happens
© 2013 Brandwatch | www.brandwatch.com 8

© 2013 Brandwatch | www.brandwatch.com 9
Regular

Regular Alerts /The digest
© 2013 Brandwatch | www.brandwatch.com 10

© 2013 Brandwatch | www.brandwatch.com 11
Thresholds

Threshold Alerts /Auto-insights
© 2013 Brandwatch | www.brandwatch.com 12

Threshold Alerts /Auto-insights
© 2013 Brandwatch | www.brandwatch.com 13

Threshold Alerts /Auto-insights
© 2013 Brandwatch | www.brandwatch.com 14

© 2013 Brandwatch | www.brandwatch.com 15
Showing off

Alerts /The filter bit
© 2013 Brandwatch | www.brandwatch.com 16

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 17

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 18

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 19

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 20

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 21

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 22

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 23

Showing off /Filters, glorious filters
© 2013 Brandwatch | www.brandwatch.com 24
1/ Select solely negative sentiment and limit page types to weed out
complaints on Twitter and Facebook for your online support team
2/ Use MozRank with page type filters to identify important news coverage
for your PR team
3/ Set different influence metric restrictions to only find influential mentions,
to help identify potential crises or discover new advocates
4/ Use categorisation to decipher discussion of a particular aspect of your
product (the screen, the engine etc) to isolate only the mentions you’re
interested in (like a product recall)
5/ Set a threshold alert for category within a sector-based query to discover
emerging trends (waiting for good launch moment)

Contact
25
Email /joel@brandwatch.com
Web /http://www.brandwatch.com
Twitter /@Brandwatch /@LinkYeah
Telephone /
UK: +44 (0)1273 234 290
US: +1 212 229 2240
Germany: +49 (0)711 912 441 59
Fax /
UK: +44 (0)1273 234 291
Document Limitation
The information given in this document has been checked for accuracy and completeness however Brandwatch
shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053
4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
© 2013 Brandwatch | www.brandwatch.com

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Alerts - How to use ‘em proper good

1. Alerts /How to use ‘em proper good Joel Windels | marketing@brandwatch.com | Tel: +44 (0)1273 234 290 | @LinkYeah March 2014

24. Showing off /Filters, glorious filters © 2013 Brandwatch | www.brandwatch.com 24 1/ Select solely negative sentiment and limit page types to weed out complaints on Twitter and Facebook for your online support team 2/ Use MozRank with page type filters to identify important news coverage for your PR team 3/ Set different influence metric restrictions to only find influential mentions, to help identify potential crises or discover new advocates 4/ Use categorisation to decipher discussion of a particular aspect of your product (the screen, the engine etc) to isolate only the mentions you’re interested in (like a product recall) 5/ Set a threshold alert for category within a sector-based query to discover emerging trends (waiting for good launch moment)

25. Contact 25 Email /joel@brandwatch.com Web /http://www.brandwatch.com Twitter /@Brandwatch /@LinkYeah Telephone / UK: +44 (0)1273 234 290 US: +1 212 229 2240 Germany: +49 (0)711 912 441 59 Fax / UK: +44 (0)1273 234 291 Document Limitation The information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions. Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053 4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom © 2013 Brandwatch | www.brandwatch.com

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