Measuring Editorial Productivity Qualitatively
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My presentation at the Infomedia offsite in Khandala
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Measuring Editorial Productivity Qualitatively
- 1. Measuring Editorial Productivity --BRIAN PEREIRA, CHIP, COMPUTER EASY
- 11. Thank you Editorial Performance is Qualitative NOT quantifiable
Notas del editor
- We set up the CHIP Special Projects division in August 2004. At that time we had just one project with a team of three people. Today, with a team of six, we handle three major projects and some adhoc ones. I will share with you how I measure the productivity of the individual members of the team, and of the team as a whole.
- It is not just about the Capacity to produce. More importantly, it’s the effectiveness of the productive effort. The Return on Investment in the effort and resources that are pumped into projects.
- When you measure, you look for a yardstick. So what you measure should be quantifiable.
- In either of these cases, there is always something quantifiable. There is something tangible.
- You can’t measure it in terms of the number of words or stories. If someone contributes more stories each month, it does not necessarily mean he/she is productive. (In the PMS Goals sheet, there is a column titled “Measure”. People in sales can easily quantify or benchmark their performance, month-on-month, using figures. That’s difficult for an editorial person to do. While he may write one story in the first month, at the end of one year, he is probably writing five stories a month, but there is a ceiling to it.
- We look for qualitative aspects and efficiencies in editorial skills like…
- Job traits and softskills like: Can he take on new projects (specials or supplements)? Can he handle the different stages of the production process? Does he schedule his work well and stick to deadlines? Is he able to perform well despite pressure? Is he/she a “growth influencer”? What influence does he/she have on the growth of the other team members and the product. How does he contribute to increasing the brand value of the product? How quickly can he restore normalcy in case of an emergency?
- When measuring Editorial Productivity for the team as a whole, you consider: The number of new projects undertaken The manner in which the projects are executed The scheduling and timelines Feedback and Customer satisfaction levels