This document discusses international search engine marketing. It notes that 70% of searches are not in English and Google captures 85% of searches worldwide. To rank organically, a website needs relevant content, authority through incoming links, and social signals. Keyword research is important to understand search volume and opportunities. Websites should be geotargeted through language, location, and local links. Successful international SEO requires a unified design, single platform, and understanding local issues.

1. International Search Engine Marketing Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBrian brianbluff@site-seeker.com 315.732.9281 x 11

5. Keywords and description

6. H tags

7. Content

9. Incoming links are votes of confidence

10. Links from related pages or sites

12. Twitter – authoritative people lend their authority to pages they tweet

13. ReTweets are the new links

14. Facebook ?

16. Facilitates content development https://adwords.google.com/select/KeywordToolExternal

17. What is the World-Wide Opportunity (Search Volume) for your Products (Keywords)? www.google.com/landing/exporttool/

19. gTLD - Webmaster Tools

20. Subdirectory: www.yoursite.com/au/

22. Addresses and phone numbers

23. Language

24. Currency

25. Local links

28. Single point of control

29. Local flexibility

30. Don’t use free/cheap translation services

32. Indexation issues

33. Right to left scripts and double byte character sets

34. Duplicate content

35. Tools built in a single language

36. Automation of SEO elements

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40. Multiple points of input

41. Unified Design/Brand

42. Single CMS/platform

44. Develop a plan – vision, key metrics, strategies, action plans

45. Avoid short cuts

46. Build and train a team knowledgeable about search

47. Integrate SEO into platform and content development process