International SEO and Global Internet Marketing
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This document discusses international search engine marketing. It notes that 70% of searches are not in English and Google captures 85% of searches worldwide. To rank organically, a website needs relevant content, authority through incoming links, and social signals. Keyword research is important to understand search volume and opportunities. Websites should be geotargeted through language, location, and local links. Successful international SEO requires a unified design, single platform, and understanding local issues.
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International SEO and Global Internet Marketing
- 1. International Search Engine Marketing Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBrian brianbluff@site-seeker.com 315.732.9281 x 11
- 6. H tags
- 7. Content
- 9. Incoming links are votes of confidence
- 10. Links from related pages or sites
- 12. Twitter – authoritative people lend their authority to pages they tweet
- 13. ReTweets are the new links
- 14. Facebook ?
- 16. Facilitates content development https://adwords.google.com/select/KeywordToolExternal
- 17. What is the World-Wide Opportunity (Search Volume) for your Products (Keywords)? www.google.com/landing/exporttool/
- 19. gTLD - Webmaster Tools
- 22. Addresses and phone numbers
- 23. Language
- 24. Currency
- 25. Local links
- 28. Single point of control
- 30. Don’t use free/cheap translation services
- 33. Right to left scripts and double byte character sets
- 35. Tools built in a single language
- 36. Automation of SEO elements
- 38. © 2009 Site-Seeker, Inc. Finland Sweden Norway
- 40. Multiple points of input
- 44. Develop a plan – vision, key metrics, strategies, action plans
- 45. Avoid short cuts
- 46. Build and train a team knowledgeable about search
- 47. Integrate SEO into platform and content development process
Notas del editor
- English speaking peopleare by far the biggest users of the Internet. But this only represents 28% of the Internet populationThat means 70 % speak, read and write other languages besides EnglishThat means that 70% of all searches ARE NOT in EnglishIf you want to sell to this 70%, over a billion people, you need to give them content they can and will read, content in their own language.360M internet users china45M Internet users russia
- Google is the king, the top of the heap, the big dog. Competition – china: baidu (150 char title, h1, 1st few sentences), Yandex #2 but close to G#1 (ads), Japan (Google Japan powered by yahoo), Korea Naver.