1. Master Class Webinar Series:
CitationTracker / CitationBurst
Hello & welcome to the webinar. The
webinar will start in a few minutes.

3. Agenda
CitationTracker
✓ What is it & how does it work
✓ Setting-up & Analyzing reports
✓ Packages, FAQs & API
CitationBurst
✓ About CitationBurst
✓ Creating a Campaign
✓ Campaign Reporting

4. What is a ‘citation’
A ‘citation’ is a listing for your business
on another website. Typically includes
your Name, Address & Phone number.
It is not a link, but it can include a link.

5. CitationTracker

6. ‘CitationTracker’
✓ Part of our subscription packages
✓ Identifies your ‘Active’ Citations
✓ Analyzes competitor citations
✓ Provides extra data on directories
✓ Produces target list of directories
✓ Track citation activity
✓ Online, PDF, CSV

7. How does CitationTracker work?
✓ Do a series of searches in google
✓ Filter results to produce clean list
✓ Remove your own website
✓ Identify top 5 competitors
✓ Identify their citations
✓ De-dupe ‘active’ from ‘potential’

8. Simplified Business Name
✓ Ringemann Plumbing
Services
Ringemann
Plumbing
✓ Bay Plumbing Co. Bay Plumbing
✓ P.A.
Vanessa Arzola DMD Vanessa Arzola
✓ Trading Company
Garcia Colinas Garcia Colinas

9. Data & Data Sources
✓ Domain Authority SEOmoz
✓ Citation Value BrightLocal
✓ Type of site BrightLocal
✓ Free/Paid Listing BrightLocal

10. FAQs
✓ How does CitationTracker work?
✓ Why doesn’t the report find all my listings?
✓ report?
I sometimes get incorrect listings on my
✓ Why do my reports sometimes fail?
✓ citations I have?
What can I do to increase the number of
✓ Can i white-label my reports?

11. CitationTracker API
✓ Use the API to return citation data into your own
reporting dashboard or SEO tools
✓ Returns both ‘Active’ & ‘Potential’ citations
✓ API actually creates a report in your account - but
then you can extract data back in raw form
✓ Use for internal reporting / commercial external use
✓ Cost - on a per report basis (US$0.40)

12. What are we working on
✓ Enhanced filtering of results
✓ White-label reporting
✓ citations
Adding identification of incorrect

13. CitationBurst

14. ‘CitationBurst’
✓ Directory submission service
✓ We do the submissions for you
✓ Manual submissions - direct to site
✓ 1,200+ directories
✓ New listings & Update existing
✓ Pay Per Submission

15. Focus on Quality
✓ Accuracy & Completeness
✓ Have a longer process - 14 days
✓ 5 Step Process
✓ Pre-submission checks
✓ Submission (+manual look-ups)
✓ ‘Lite’ QA
✓ Detailed QA
✓ Live listing checks

16. FAQs
✓ Do you submit to data aggregators?
✓ Do you handle email verification?
✓ Do you update existing listings?
✓ Do you share email/password?
✓ Do you create Google+ listings?
✓ Can i suggest other directories?

17. Appropriate Citations
✓ Filter based on Biz Type &
Location
✓ Check for existing listings

18. Submission Costs
✓ Normal campaign = $3 / submission
Choose number of submissions
- 10, 25, 50, 75, 100, 150
✓ Bulk purchase
1,000+ submission credits. Use
= $2 / submission
on multiple clients & campaigns

19. What are we working on
✓ Submissions to data aggregators
✓ Easy ability to ‘Buy More’ citations
✓ citations
Adding identification of incorrect

20. ThankYou

21. Questions?

22. contact@
brightlocal.com