8. A definition of PR The management process of creating stakeholders in the success of the organization .
9.
10. I am Bruce Harrison My topic today is… Creating and communicating corporate climate change and sustainability strategies
11.
12. As the chief communicator, what value can you bring?
13. "If you don't have a seat at the table, you'll wind up on the menu.“ - Jim Rogers, CEO, Duke Energy
14. “ What you want to do is anticipate trends…and position the company optimally within that context… Understand the trend and say how can I turn a challenge into an opportunity?” Peter Darbee PG&E, 2007
53. US CLIMATE ACTION PARTNERSHIP "We are committed to a pathway that will slow, stop and reverse the growth of U.S. emissions."
54. Business for Innovative Climate & Energy Policy (BICEP) is lobbying Congress for tough standards on emissions, renewable energy and energy efficiency. “… How the lack of certainty about emissions regulation is affecting Nike's operations …” How BICEP differs from other business coalitions advocating cap and trade. Sarah Severn, Nike director of corporate sustainability March 13, 2009
55. “ What you want to do is anticipate trends…and position the company optimally within that context… Understand the trend and say how can I turn a challenge into an opportunity ?” Peter Darbee PG&E, 2007
56. ‘ I NEVER PREDICT. I JUST LOOK OUT THE WINDOW AND SEE WHAT’S VISIBLE-- BUT NOT YET SEEN’
75. “ While tackling the economic crisis , Obama is asking Congress to: cut subsidies for big farms; combat global warming with a pollution tax on industries; raise taxes on the wealthy; make big changes to health care, including lower reimbursements for Medicare and Medicaid treatments and prescription drugs.”
76. “ We need to have a reflationary package, which lays the foundation for future growth. And if we look into the future, it’s actually quite exciting. Because what we see is the biggest technological opportunity that we’ve had for a very long time: as big as the railways, as big as electricity, as big as the motorcar, and, most recently, information technology. It’s the opportunity to go for low-carbon growth. “ Nicholas Stern, March 2009
77. How does Obama create stakeholders? How do the Obama stakeholders create their stakeholders? What’s the COMMUNICATIONS role?
78. Why is the medical lobby enthusiastically working to support the President’s health care proposals?
79. "Obama's opening gambit to dramatically expand the health care system has attracted surprising notes of support from insurers, hospitals and other players in the powerful medical lobby… The lure for the industry is the prospect of tens of millions of new customers : If Obama succeeds in fulfilling his pledge to cover many more Americans, those newly insured people will get checkups, purchase medicine, undergo physical therapy and get surgeries they cannot afford today.“ – Dan Eggen, Ceci Connolly, Washington Post, March 2009
97. “ Many of our nation's leading environmental groups are making sure human economic well-being is integrated into their work. Some of the largest companies (and smallest) in the United States are boldly pushing for climate change legislation because they see that their economic well-being could be fatally compromised by a ‘hot, flat, and crowded’ planet.”
98. What are the two basic emotions that drive your company’s stakeholders?