easy to digest

1. ‘I’ll go out for a breath
of fresh air.
www.studygalaxy.com

2. Green Marketing
Opportunities
&
Challenges.

3. Contents
• Introduction.
• Evolution Phase.
• Need of Green Marketing.
• Benefits of Green Marketing.
• Green Marketing Mix.
• Strategies for Green Marketing.
• Strengths and Problems of Green
Marketing.
• Some cases.
• Conclusion.

4. Defination
• Green or Environmental
Marketing is the marketing of
products that are presumed to
be environmentally safe.

5. Range of activities
Product modification.
Production process.
Packaging changes.
Modified Advertisments

6. Evolution Phase
"Ecological"
"Environmental"
"Sustainable"

7. Why Green Marketing
• Opportunities or competitive
advantage.
• Corporate social responsibilities
(CSR).
• Government pressure.
• Competitive pressure.

8. Opportunities

9. Corporate Social
Responsibility

10. ACCESS TO NEW MARKETS
COMPETITI-
VE
ADVANTAGE
C.S.R
increase their profit
sustainability
Benefit
s

11. Strategies
• Marketing Audit (including internal and
external situation analysis).
• Develop a marketing plan outlining
strategies with regard to 4 P's.
• Implement marketing strategies.
• Plan results evaluation.

12. Challenges Ahead
• Green products require renewable and
recyclable material, which is costly
• Requires a technology, which requires huge
investment in R & D
• Water treatment technology, which is too
costly
• Majority of the people are not aware of green
products and their uses.
• Majority of the consumers are not willing to
pay a premium for green products.

13. Conclusion
• Green marketing should not neglect
the economic aspect of marketing.
Marketers need to understand the
implications of green marketing.
• Green marketing is still in its infancy
and a lot of research is to be done on
green marketing to fully explore its
potential.

14. Thank You

15. ?