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Facebook & Twitter for SMBs? You're kidding right?

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Jim (James) Buckingham
Jim (James) Buckingham

An introduction to how Facebook and Twitter are being used by small and medium sized businesses.

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Facebook & Twitter for SMBs? … .. you’re joking right?   James (Jim) Buckingham , MA ODE (Open U, UK) [email_address] Senior Education Technology Specialist Zayed University   presented 28 March 2010 Tamakkan Abu Dhabi, UAE
Intro duction - who am I to be doing this? Education explore use of IT in Education look to business / non profit sectors for ideas i.e. professional networking via use of Twitter / LinkedIn Education Technologist / Educator
Intro duction - who am I to be doing this? Business recognize importance of innovation be lean … mean .. & innovative Education Technologist / Educator Business survival now ?
Biz Current Business trends involving tech? Manyika, J., Roberts, R., & Sprague, K. (2007, December), McKinsey Quarterly - Business Technology - Infrastructure. . 8 business technology trends to watch use consumers as innovators converse with your customer
Biz DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social/
Biz 19% use Twitter as a service channel 26% post tweets about areas of expertise 39% keep a blog 54% monitor feedback about their business 57% use sites like LinkedIn to build network 69% post status updates & articles of interest 75% have company page on Facebook / LinkedIN DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social
What’s the attraction? Statistics • + 400,000,000 users (source? Facebook - Press Room statistics, 2010) • + 800,000 users in the UAE (source? Emirates Business 24/7, Social Media, Sept 2009)
What’s the attraction? From a consumer’s perspective ,[object Object],[object Object],[object Object],[object Object]
What’s the attraction? From a business’ perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the attraction? Statistics ,[object Object],[object Object],[object Object]
What’s the attraction? From a consumer’s perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the attraction? From a business’ perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Golden Nights Coolhaus Wild Peeta Examples website
Coolhaus Wild Peeta Examples Golden Nights
Examples Coolhaus Wild Peeta Golden Nights Facebook
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights Twitter
Examples Coolhaus Wild Peeta Golden Nights Twitter
Examples Coolhaus Wild Peeta Golden Nights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights
Examples Coolhaus Wild Peeta Golden Nights ,[object Object],[object Object],[object Object]
Follow up Contact Resources Possible Course References
Follow up Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow up Possible Course ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow up References • to be posted on my blog http://jamesbuckingham.net
Follow up Follow me ,[object Object],[object Object],[object Object]

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Facebook & Twitter for SMBs? You're kidding right?

  • 1. Facebook & Twitter for SMBs? … .. you’re joking right?   James (Jim) Buckingham , MA ODE (Open U, UK) [email_address] Senior Education Technology Specialist Zayed University   presented 28 March 2010 Tamakkan Abu Dhabi, UAE
  • 2. Intro duction - who am I to be doing this? Education explore use of IT in Education look to business / non profit sectors for ideas i.e. professional networking via use of Twitter / LinkedIn Education Technologist / Educator
  • 3. Intro duction - who am I to be doing this? Business recognize importance of innovation be lean … mean .. & innovative Education Technologist / Educator Business survival now ?
  • 4. Biz Current Business trends involving tech? Manyika, J., Roberts, R., & Sprague, K. (2007, December), McKinsey Quarterly - Business Technology - Infrastructure. . 8 business technology trends to watch use consumers as innovators converse with your customer
  • 5. Biz DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social/
  • 6. Biz 19% use Twitter as a service channel 26% post tweets about areas of expertise 39% keep a blog 54% monitor feedback about their business 57% use sites like LinkedIn to build network 69% post status updates & articles of interest 75% have company page on Facebook / LinkedIN DIYSEO. (2010, March 11). INFOGRAPHIC: Ice Cream Social. DIYSEO . Retrieved March 29, 2010, from http://blog.diyseo.com/2010/03/infographic-ice-cream-social
  • 7. What’s the attraction? Statistics • + 400,000,000 users (source? Facebook - Press Room statistics, 2010) • + 800,000 users in the UAE (source? Emirates Business 24/7, Social Media, Sept 2009)
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  • 14. Golden Nights Coolhaus Wild Peeta Examples website
  • 15. Coolhaus Wild Peeta Examples Golden Nights
  • 16. Examples Coolhaus Wild Peeta Golden Nights Facebook
  • 17. Examples Coolhaus Wild Peeta Golden Nights
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  • 20. Examples Coolhaus Wild Peeta Golden Nights
  • 21. Examples Coolhaus Wild Peeta Golden Nights
  • 22. Examples Coolhaus Wild Peeta Golden Nights
  • 23. Examples Coolhaus Wild Peeta Golden Nights
  • 24. Examples Coolhaus Wild Peeta Golden Nights Twitter
  • 25. Examples Coolhaus Wild Peeta Golden Nights Twitter
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  • 27. Examples Coolhaus Wild Peeta Golden Nights
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  • 36. Follow up References • to be posted on my blog http://jamesbuckingham.net
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