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9TH JA-YE
      ALUMNI CONFERENCE
        STARTUPING

Nuno Freitas
Porto, 1_September_2012
                          1
TOP 10%
          2
OBSERVATION


              3
OBSERVATION
HOW MANY PASSES
DOES THE TEAM IN
  WHITE MAKE?
                   4
5
WHO AM I?
            6
7
8
9
10
11
11
11
11
12
13
13
13
13
13
13
13
13
14
15
MYTHS ABOUT STARTUPS
      Let’s be honest...




                           16
STARTING A COMPANY HAS NO COSTS




                                  17
STARTING A COMPANY HAS NO COSTS
The one who says this never started one!




                                           17
A STARTUP RAISES MONEY WITH PASSION AND A
        GOOD PROJECT IN A NAPKIN




                                            18
A STARTUP RAISES MONEY WITH PASSION AND A
        GOOD PROJECT IN A NAPKIN
        You will get rejected!




                                            18
A STARTUP RAISES MONEY WITH PASSION AND A
        GOOD PROJECT IN A NAPKIN
        You will get rejected!




                                            18
A GOOD IDEA = SUCCESS




                        19
A GOOD IDEA = SUCCESS
Idea, Strategy, Timing, Execution, Team &
                 Resilience




                                            19
20
PRODUCT
PEOPLE
CAPITAL
FAILING
          21
PRODUCT
PEOPLE
CAPITAL
FAILING
          22
23
ASK THE RIGHT QUESTIONS?

      “Computers are no good!

        They just give
        you answers”
                      Pablo Picasso

                                      24
The one who knows how to do
things right will always be a good
              worker


                                     25
BUT THE ONE WHO KNOWS
 WHY? WILL ALWAYS BE HIS
          BOSS
 The one who knows how to do
 things right will always be a good
               worker


                                      25
Tell a Story



               26
27
We are equal in Time
   Time as the
most valuable asset

                        28
PRODUCT
PEOPLE
CAPITAL
FAILING
          29
Always hire people
that are better than
you!

                       30
HOW MANY?
  2 OR +

            31
HOW MANY?
  2 OR +
  3 OR -
            31
etics =
 values =
product =
  skills ≠
             32
33
NETWORK
          34
PRODUCT
PEOPLE
CAPITAL
FAILING
          35
FRIENDS
FAMILY
FOOLS
          36
Bootstrap   Venture
                           Backed
  Control
  Time to
  Market
Distractions

Ownership



                                     37
AN
INVESTOR IS
 NOT YOUR
  FRIEND
              38
AN
INVESTOR IS
 NOT YOUR
  ENEMY
              39
CASH-FLOW
            40
PRODUCT
PEOPLE
CAPITAL
FAILING
          41
5
1943
“I think there is a world market for
maybe five computers.”
Thomas Watson, chairman of IBM




                                       42
5
1943
“I think there is a world market for
maybe five computers.”
Thomas Watson, chairman of IBM



1949


                       1.5
“Computers in the future may
weigh no more than 1.5 tons.”
Popular Mechanics


                                       42
NO
1977
“There is no reason anyone would
want a computer in their home.”
Ken Olson, founder of Digital Equipment Corp.




                                                43
1977
“There is no reason anyone would
want a computer in their home.”
Ken Olson, founder of Digital Equipment Corp.




                                NO
2007
“There’s no chance the iPhone is
going to get any significant market
share. No chance.”
Steve Ballmer, MSFT CEO 2007

                                                43
Start a bad
 business


              44
Start a bad
Write a bad
 business
   book

              45
Start a bad
 Write a bad
Create a bad
   business
    book
    app

                46
Start a bad
 Write a bad
Create a bad
   business
    book
Give a bad
    app
   Talk
                47
Start a bad
    Write a bad
 Create a bad
        business
ByGivebookwill have
  the end of that bad
             a you
          app
        Talk
                        48
Started a
 Write a bad
Create a bad
   business
    book
Give a bad
    app
   Talk
               49
Written a
Create a bad
    book
Give a bad
    app
   Talk
               50
Created an
Give a bad
    app
   Talk
             51
Given a
 Talk
          52
53
THERE IS ONLY 1
DIFFERENCE BETWEEN A
PRO AND AN AMATEUR




                       54
THERE IS ONLY 1
DIFFERENCE BETWEEN A
PRO AND AN AMATEUR

THE PRO IS AN AMATEUR
        WHO
   DIDN’T QUIT!
                        55
56
57
10 KEY POINTS
                58
#1
Your	
  project	
  will	
  be	
  REJECTED	
  and	
  you	
  will	
  want	
  to	
  
QUIT

                                                                                    59
#2
Know what criticisms to IGNORE and to
ACCEPT (and USE)


                                        60
#3 	
  
Search	
  for	
  MENTORS	
  and	
  ALLIES


                                            61
#4
IDEAS	
  need	
  FOLLOWERS	
  to	
  BREATH


                                             62
#5
A	
  STARTUP	
  doesn’t	
  have	
  to	
  be	
  TECHNOLOGIC


                                                             63
#6
Don’t	
  FOLLOW	
  your	
  dreams,	
  RUN	
  aOer	
  them!


                                                             64
#7
Focus	
  on	
  the	
  PROBLEM	
  and	
  not	
  on	
  the	
  SOLUTION


                                                                       65
#7
Focus	
  on	
  the	
  PROBLEM	
  and	
  not	
  on	
  the	
  SOLUTION


                                                                       66
#8
If	
  you’re	
  not	
  embarrassed	
  when	
  youship	
  the	
  first	
  
version,	
  YOU	
  WAITED	
  TOO	
  LONG!
                                        MATT MULLENWEG, FOUNDER OF WORDPRESS


                                                                               67
#9
SAY	
  NO!


             68
#10
Make	
  mistakes,
But	
  keep	
  low	
  your	
  FAILURE	
  COSTS


                                                 69
#11
WORK	
  to	
  make	
  your	
  DREAMS	
  come	
  true


                                                       70
#EXTRA
Make	
  people	
  Smile


                          71
72
THANK YOU!
facebook.com/nunofreitas           nuno.freitas@sketchpixel.com
nuno.freitas@spiritocupcakes.com   www.sketchpixel.com
www.spiritocupcakes.com            www.storeagent.com
                                   www.mezzostudio.com (soon)



                                                                  73

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