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Where PR fits into the Social\Digital Media Mix

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Nicholas O'Flaherty
Nicholas O'Flaherty
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Online PR Social Digital ,[object Object],[object Object],[object Object],[object Object],[object Object]
Misconception ,[object Object]
Is PR a robotic act?
The Reality ,[object Object]
The Landscape ,[object Object]
Media Morphing
Brand Advocates
Alternative Approach
The Changing Dynamic ,[object Object]
Adapt to Survive ,[object Object]
Walk the Walk ,[object Object]
Talk the Talk ,[object Object]
SMO ,[object Object]
A Different Style ,[object Object]
The same, but different
Our Experience ,[object Object]
Digital Engagement ,[object Object]
The Blogosphere ,[object Object]
So, where does PR sit? ,[object Object],[object Object],[object Object]
Balancing the content
Communications is a skill... ,[object Object]
In it for the long haul ,[object Object]
Strategy is Essential
What does good look like? ,[object Object]
Measurement Tools
Which monitoring tool? ,[object Object]
For example: Is it for managing workflow? ,[object Object]
Are you a company driven by innovation? ,[object Object]
Do you want to measure mentions by geography? ,[object Object]
Number of mentions and a broad overview of sentiment? ,[object Object]
The question: ,[object Object],[object Object]
The Age Of Content Creation ,[object Object],[object Object],[object Object],[object Object]
The Future is Personalised ,[object Object],Content that matters to you
Cutting through the clutter ,[object Object],Sifting the wheat from the chaff
Engagement Tactics ,[object Object],1. Competition-based 2. Customer Service 3. Collaboration 4. Community Building 5. Guy/Girl Next Door
1. Competition-based ,[object Object]
1. Competition-based ,[object Object]
2. Customer Service ,[object Object]
2. Customer Service ,[object Object]
3. Collaboration ,[object Object]
3. Collaboration ,[object Object]
3. Community Building ,[object Object]
3. Community Building ,[object Object]
4. Guy/Girl Next Door ,[object Object]
4. Guy/Girl Next Door ,[object Object]
Summary ,[object Object],Social Media is the biggest shift in marketing since the arrival of the internet
The Synergy ,[object Object],Social Media, like PR, is all about communication
Knowledge (and Experience) is Power ,[object Object],The future of PR lies in articulating the relationship with Social Media

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