SlideShare una empresa de Scribd logo

Social Media Strategy and Tactics Across Multiple Brands

•Descargar como PPT, PDF•
•
Bert DuMars
Bert DuMars

Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid's Graco Baby, Rubbermaid and Sharpie brands.

EmpresarialesTecnología
1 de 29
Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success Atlanta Content Strategy Meeting
Home & Family - Culinary Lifestyles - Décor - Beauty & Style - Baby & Parenting Essentials - Rubbermaid Food & Home 5 Global Business Units:
Office Products 4 Global Business Units: - Technology - Everyday Writing & Coloring - Fine Writing & Luxury Accessories - Markers, Highlighters, Art & Office Organization
Tools, Hardware & Commercial Products - Industrial Products & Services - Commercial Products - Construction Tools & Accessories - Hardware 4 Global Business Units:
Before We Begin – Web Ecosystem Numbers To Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before We Begin – Web Ecosystem Numbers To Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Strategy & Social Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Engagement Spectrum
The Social Engagement Spectrum
Check Out – 35 Great Social Media Infographics ,[object Object]
Graco Baby From The Heart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Graco Baby From The Heart
Rubbermaid Adventures In Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rubbermaid Adventures In Organization
The Interactivity of Social Dialog with Customers: Sharpie Ecosystem Blogs
Sharpie Uncapped: The Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Considerations for Sharpie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sharpie.com
Sharpieuncapped.com
Social Media creates for Sharpie
Sharpie Creations: Lamborghini Gallardo
Sharpie Creations – Infinite Creativity
GeorgeDearing Some pub for @ bwdumars & @ sharpiesusan & Co.-"Sharpie's Out 2 Prove It's More Than A School Supply" #newellrubbermaid http://ff.im/-3TS00 amcdocumentary @ sharpiesusan flipping thru 6/15 issue of People and there I find a Sharpie ad. Which reminds me to buy new sharpies to paint my sons casts KindNotes @ sharpiesusan I didn't realize there are so many creative uses for the Sharpie. Checked out the new pen and will give it a try. ThingsMomsLike I just read up on the Sharpie Squad on your blog. Sounds very cool! Lots of firsthand love for Sharpie! GothamOrganizer @ sharpiesusan Loved the Sharpie ad in the July Real Simple! GothamOrganizer @ sharpiesusan Yes, the yin/yang sneakers ad - on 2 facing pages. So cute! RT @AdweekDotCom : Ad of the Day: Sharpie's 'Twin Tip' by Draftfcb - http://bit.ly/xUscH DIYSara @sharpiesusan http://bit.ly/XiYfj check out all the sharpie love! bill_paige @ sharpiesusan congrats on Lewis Lazare story in last Monday's Sun-Times. when R U 2 old 2 decorate ur own tennis shoes? @ sharpiesusan
Social Media Marketing Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing – What Not To Do February 1, 2009 http://www.dilbert.com/strips/comic/2009-02-01/
A Good Philosophy To Consider “ Make Something Work. Then Make It Work Better.” Dr. Scott Shamp Director, New Media Institute University of Georgia
http://www.sharpie.com http://blog.sharpie.com http://www.sharpieuncapped.com http://www.rubbermaid.com http://blog.rubbermaid.com http://www.gracobaby.com http://blog.gracobaby.com http://www.readyfortheroadahead.com http:// www.mysweetpeace.com
Any Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Horlicks Digital Plan Pitch (Strategy) 2013
Horlicks Digital Plan Pitch (Strategy) 2013Horlicks Digital Plan Pitch (Strategy) 2013
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
 
Digital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distilleryDigital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distilleryKirstie Buchanan
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyAsha Uniyal
 
Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Abigail Wilsey
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For BusinessLaura Rubinstein
 
Exploring the role of emotions in Viral Marketing
Exploring the role of emotions in Viral MarketingExploring the role of emotions in Viral Marketing
Exploring the role of emotions in Viral Marketingmahakhalid1
 

Recomendados

Horlicks Digital Plan Pitch (Strategy) 2013
Horlicks Digital Plan Pitch (Strategy) 2013Horlicks Digital Plan Pitch (Strategy) 2013
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
 
Digital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distilleryDigital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distilleryKirstie Buchanan
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021How to Update Your Social Media Marketing Strategy for 2021
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyAsha Uniyal
 
Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Abigail Wilsey
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For BusinessLaura Rubinstein
 
Exploring the role of emotions in Viral Marketing
Exploring the role of emotions in Viral MarketingExploring the role of emotions in Viral Marketing
Exploring the role of emotions in Viral Marketingmahakhalid1
 
Nike 2
Nike 2Nike 2
Nike 2DeepKaur84
 
(8) planning
(8) planning(8) planning
(8) planningerinlily1
 
Goldsmith Social Media Strategy
Goldsmith Social Media StrategyGoldsmith Social Media Strategy
Goldsmith Social Media StrategyTanya Goldsmith
 
Davida Belove Social Media Strategy
Davida Belove Social Media StrategyDavida Belove Social Media Strategy
Davida Belove Social Media StrategyDavida Franklin
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Social Media Marketing: creating engagement
Social Media Marketing: creating engagementSocial Media Marketing: creating engagement
Social Media Marketing: creating engagementPieter-Jan Adriaensens
 
Social Media Proposal for Alpha House
Social Media Proposal for Alpha HouseSocial Media Proposal for Alpha House
Social Media Proposal for Alpha HouseAmy Grabowski
 
Nutrition Brand Digital Pitch
Nutrition Brand Digital PitchNutrition Brand Digital Pitch
Nutrition Brand Digital PitchAditya D'souza
 
Wendys social media strategy shashank mishra
Wendys social media strategy shashank mishraWendys social media strategy shashank mishra
Wendys social media strategy shashank mishraShashank Mishra
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a NutshellFuse13
 
Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010social3i
 
How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?mKonnekt
 
Advertising pitch
Advertising pitchAdvertising pitch
Advertising pitchben199048
 
Tik Tok for business 2019
Tik Tok for business 2019Tik Tok for business 2019
Tik Tok for business 2019Insait
 
An introduction to social media marketing for business
An introduction to social media marketing for businessAn introduction to social media marketing for business
An introduction to social media marketing for businessAnn Stanley
 
Social Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCSocial Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCTerepac Corporation
 
Illawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social MediaIllawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social Mediajewisstraining
 
21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social MediaDigitalSherpa
 
Social media training workshop – Day 1
Social media training workshop – Day 1Social media training workshop – Day 1
Social media training workshop – Day 1Department of Housing and Public Works (Queensland)
 
10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & Evernote10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & EvernoteHootsuite
 
Abigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbbey Taylor
 
Social media: making it work for brands
Social media: making it work for brandsSocial media: making it work for brands
Social media: making it work for brandsAnn Longley
 

Más contenido relacionado

La actualidad más candente

(8) planning
(8) planning(8) planning
(8) planningerinlily1
 
Goldsmith Social Media Strategy
Goldsmith Social Media StrategyGoldsmith Social Media Strategy
Goldsmith Social Media StrategyTanya Goldsmith
 
Davida Belove Social Media Strategy
Davida Belove Social Media StrategyDavida Belove Social Media Strategy
Davida Belove Social Media StrategyDavida Franklin
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Social Media Marketing: creating engagement
Social Media Marketing: creating engagementSocial Media Marketing: creating engagement
Social Media Marketing: creating engagementPieter-Jan Adriaensens
 
Social Media Proposal for Alpha House
Social Media Proposal for Alpha HouseSocial Media Proposal for Alpha House
Social Media Proposal for Alpha HouseAmy Grabowski
 
Nutrition Brand Digital Pitch
Nutrition Brand Digital PitchNutrition Brand Digital Pitch
Nutrition Brand Digital PitchAditya D'souza
 
Wendys social media strategy shashank mishra
Wendys social media strategy shashank mishraWendys social media strategy shashank mishra
Wendys social media strategy shashank mishraShashank Mishra
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a NutshellFuse13
 
Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010social3i
 
How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?mKonnekt
 
Advertising pitch
Advertising pitchAdvertising pitch
Advertising pitchben199048
 
Tik Tok for business 2019
Tik Tok for business 2019Tik Tok for business 2019
Tik Tok for business 2019Insait
 
An introduction to social media marketing for business
An introduction to social media marketing for businessAn introduction to social media marketing for business
An introduction to social media marketing for businessAnn Stanley
 
Social Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCSocial Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCTerepac Corporation
 
Illawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social MediaIllawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social Mediajewisstraining
 
21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social MediaDigitalSherpa
 
10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & Evernote10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & EvernoteHootsuite
 

La actualidad más candente (20)

Nike 2
Nike 2Nike 2
Nike 2
 
(8) planning
(8) planning(8) planning
(8) planning
 
Goldsmith Social Media Strategy
Goldsmith Social Media StrategyGoldsmith Social Media Strategy
Goldsmith Social Media Strategy
 
Davida Belove Social Media Strategy
Davida Belove Social Media StrategyDavida Belove Social Media Strategy
Davida Belove Social Media Strategy
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
Social Media Marketing: creating engagement
Social Media Marketing: creating engagementSocial Media Marketing: creating engagement
Social Media Marketing: creating engagement
 
Social Media Proposal for Alpha House
Social Media Proposal for Alpha HouseSocial Media Proposal for Alpha House
Social Media Proposal for Alpha House
 
Nutrition Brand Digital Pitch
Nutrition Brand Digital PitchNutrition Brand Digital Pitch
Nutrition Brand Digital Pitch
 
Wendys social media strategy shashank mishra
Wendys social media strategy shashank mishraWendys social media strategy shashank mishra
Wendys social media strategy shashank mishra
 
Social Marketing in a Nutshell
Social Marketing in a NutshellSocial Marketing in a Nutshell
Social Marketing in a Nutshell
 
Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010Social Media Strategies - social3i - August 2010
Social Media Strategies - social3i - August 2010
 
How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?How to Use Tiktok for Marketing Your Small Business?
How to Use Tiktok for Marketing Your Small Business?
 
Advertising pitch
Advertising pitchAdvertising pitch
Advertising pitch
 
Tik Tok for business 2019
Tik Tok for business 2019Tik Tok for business 2019
Tik Tok for business 2019
 
An introduction to social media marketing for business
An introduction to social media marketing for businessAn introduction to social media marketing for business
An introduction to social media marketing for business
 
Social Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DCSocial Media Tactics for Rotarians-7070 2011 DC
Social Media Tactics for Rotarians-7070 2011 DC
 
Illawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social MediaIllawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social Media
 
21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media
 
Social media training workshop – Day 1
Social media training workshop – Day 1Social media training workshop – Day 1
Social media training workshop – Day 1
 
10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & Evernote10 Productivity Tips From Hootsuite & Evernote
10 Productivity Tips From Hootsuite & Evernote
 

Destacado

Abigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbbey Taylor
 
Social media: making it work for brands
Social media: making it work for brandsSocial media: making it work for brands
Social media: making it work for brandsAnn Longley
 
Managing a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoManaging a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoSocialMedia.org
 
Building A Social Media Strategy For B2B Brands
Building A Social Media Strategy For B2B BrandsBuilding A Social Media Strategy For B2B Brands
Building A Social Media Strategy For B2B Brandscuratebee
 
Social Media Guide for Luxury Brands
Social Media Guide for Luxury BrandsSocial Media Guide for Luxury Brands
Social Media Guide for Luxury BrandsGenaro Bardy
 
Your Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media StrategyYour Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media StrategyKanzi Kamel
 
Social Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts ApproachSocial Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts ApproachDiamond Marketing
 
Social Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodaySocial Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodayStefanos Karagos
 
We Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social Singapore
 
Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)unfunnel
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkitmails2yamini
 
Creating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 StepsCreating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 StepsJay Baer
 

Destacado (14)

Abigail Taylor Social Media Strategy
Abigail Taylor Social Media StrategyAbigail Taylor Social Media Strategy
Abigail Taylor Social Media Strategy
 
Social media: making it work for brands
Social media: making it work for brandsSocial media: making it work for brands
Social media: making it work for brands
 
Managing a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave SpinatoManaging a global social media strategy across brands, presented by Dave Spinato
Managing a global social media strategy across brands, presented by Dave Spinato
 
Multi-Channel Social Media Strategy
Multi-Channel Social Media StrategyMulti-Channel Social Media Strategy
Multi-Channel Social Media Strategy
 
Building A Social Media Strategy For B2B Brands
Building A Social Media Strategy For B2B BrandsBuilding A Social Media Strategy For B2B Brands
Building A Social Media Strategy For B2B Brands
 
Social Media Guide for Luxury Brands
Social Media Guide for Luxury BrandsSocial Media Guide for Luxury Brands
Social Media Guide for Luxury Brands
 
Your Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media StrategyYour Fashion Brand's Social Media Strategy
Your Fashion Brand's Social Media Strategy
 
Social Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts ApproachSocial Media Brand Strategy: The Four Districts Approach
Social Media Brand Strategy: The Four Districts Approach
 
Social Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodaySocial Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it Today
 
We Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected StrategyWe Are Social's Guide To Building A Connected Strategy
We Are Social's Guide To Building A Connected Strategy
 
B2B Social Media Strategy
B2B Social Media StrategyB2B Social Media Strategy
B2B Social Media Strategy
 
Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
Creating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 StepsCreating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 Steps
 

Similar a Social Media Strategy and Tactics Across Multiple Brands

Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11nettib
 
Using Social Media to Enhance Customer Relations
Using Social Media to Enhance Customer RelationsUsing Social Media to Enhance Customer Relations
Using Social Media to Enhance Customer RelationsD.j. Heckes
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estateD Scott Smith,CCIM
 
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Benjamin Weisman
 
Using Social Media To Enhnce Customer Relations
Using Social Media To Enhnce Customer RelationsUsing Social Media To Enhnce Customer Relations
Using Social Media To Enhnce Customer RelationsEXHIB-IT!
 
Creating a successful social media campaign using automation
Creating a successful social media campaign using automationCreating a successful social media campaign using automation
Creating a successful social media campaign using automationkiar media
 
Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...Scott Schablow
 
Guerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinGuerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinLynnelle Wilson
 
Social Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer CampsSocial Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer CampsOur Kids Media
 
Amy Hobson Partner SocialB
Amy Hobson Partner SocialBAmy Hobson Partner SocialB
Amy Hobson Partner SocialBCIO Edge
 
Organic Social Media
Organic Social MediaOrganic Social Media
Organic Social MediaJaspar Weir
 
How to Market your Small Business Online
How to Market your Small Business OnlineHow to Market your Small Business Online
How to Market your Small Business Onlinebelugasocial
 
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
 

Similar a Social Media Strategy and Tactics Across Multiple Brands (20)

Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014Webfirm and Australian Hotels Association - Social Media Marketing June 2014
Webfirm and Australian Hotels Association - Social Media Marketing June 2014
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Using Social Media to Enhance Customer Relations
Using Social Media to Enhance Customer RelationsUsing Social Media to Enhance Customer Relations
Using Social Media to Enhance Customer Relations
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
 
NWEN - Social Media for Startups - Nov 2010
NWEN - Social Media for Startups - Nov 2010NWEN - Social Media for Startups - Nov 2010
NWEN - Social Media for Startups - Nov 2010
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
 
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
Computer Assisted Social Interactions: Social Media 101, Building A Presenc...
 
Using Social Media To Enhnce Customer Relations
Using Social Media To Enhnce Customer RelationsUsing Social Media To Enhnce Customer Relations
Using Social Media To Enhnce Customer Relations
 
Creating a successful social media campaign using automation
Creating a successful social media campaign using automationCreating a successful social media campaign using automation
Creating a successful social media campaign using automation
 
Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...
 
Sales
Sales Sales
Sales
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
Guerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinGuerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social Spin
 
Social Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer CampsSocial Media Marketing and Advertising for Summer Camps
Social Media Marketing and Advertising for Summer Camps
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 
Amy Hobson Partner SocialB
Amy Hobson Partner SocialBAmy Hobson Partner SocialB
Amy Hobson Partner SocialB
 
Organic Social Media
Organic Social MediaOrganic Social Media
Organic Social Media
 
How to Market your Small Business Online
How to Market your Small Business OnlineHow to Market your Small Business Online
How to Market your Small Business Online
 
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013
 

Último

Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 

Último (20)

Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 

Social Media Strategy and Tactics Across Multiple Brands

  • 1. Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success Atlanta Content Strategy Meeting
  • 2. Home & Family - Culinary Lifestyles - Décor - Beauty & Style - Baby & Parenting Essentials - Rubbermaid Food & Home 5 Global Business Units:
  • 3. Office Products 4 Global Business Units: - Technology - Everyday Writing & Coloring - Fine Writing & Luxury Accessories - Markers, Highlighters, Art & Office Organization
  • 4. Tools, Hardware & Commercial Products - Industrial Products & Services - Commercial Products - Construction Tools & Accessories - Hardware 4 Global Business Units:
  • 5.
  • 6.
  • 7.
  • 8.
  • 11.
  • 12.
  • 13. Graco Baby From The Heart
  • 14.
  • 15. Rubbermaid Adventures In Organization
  • 16. The Interactivity of Social Dialog with Customers: Sharpie Ecosystem Blogs
  • 17.
  • 18.
  • 21. Social Media creates for Sharpie
  • 23. Sharpie Creations – Infinite Creativity
  • 24. GeorgeDearing Some pub for @ bwdumars & @ sharpiesusan & Co.-"Sharpie's Out 2 Prove It's More Than A School Supply" #newellrubbermaid http://ff.im/-3TS00 amcdocumentary @ sharpiesusan flipping thru 6/15 issue of People and there I find a Sharpie ad. Which reminds me to buy new sharpies to paint my sons casts KindNotes @ sharpiesusan I didn't realize there are so many creative uses for the Sharpie. Checked out the new pen and will give it a try. ThingsMomsLike I just read up on the Sharpie Squad on your blog. Sounds very cool! Lots of firsthand love for Sharpie! GothamOrganizer @ sharpiesusan Loved the Sharpie ad in the July Real Simple! GothamOrganizer @ sharpiesusan Yes, the yin/yang sneakers ad - on 2 facing pages. So cute! RT @AdweekDotCom : Ad of the Day: Sharpie's 'Twin Tip' by Draftfcb - http://bit.ly/xUscH DIYSara @sharpiesusan http://bit.ly/XiYfj check out all the sharpie love! bill_paige @ sharpiesusan congrats on Lewis Lazare story in last Monday's Sun-Times. when R U 2 old 2 decorate ur own tennis shoes? @ sharpiesusan
  • 25.
  • 26. Social Media Marketing – What Not To Do February 1, 2009 http://www.dilbert.com/strips/comic/2009-02-01/
  • 27. A Good Philosophy To Consider “ Make Something Work. Then Make It Work Better.” Dr. Scott Shamp Director, New Media Institute University of Georgia
  • 28. http://www.sharpie.com http://blog.sharpie.com http://www.sharpieuncapped.com http://www.rubbermaid.com http://blog.rubbermaid.com http://www.gracobaby.com http://blog.gracobaby.com http://www.readyfortheroadahead.com http:// www.mysweetpeace.com
  • 29.

Notas del editor

  1. Bert: The goal of our interactive advertising programs and social media campaigns is create buzz, community and nurture relationships with customers and stoke their interest in our brands. Most times, the social campaign drives visitors to the website where we can provide more information, such as what colors Sharpies come in, and where you can buy them, and what you can do with them. The Sharpie web site is product-focused The Sharpie Uncapped website is microsite to create community We use blogs to highlight talent and ideas Let’s talk about the Sharpie Uncapped campaign to illustrate the interplay of our digital communications and how we measure their success.
  2. Microsite