5. Learn more at: What Are The Best Social Media Monitoring Tools? [Infographic] http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/
6. What have I used? TweetDeck SocialMention Sysomos UberVu HowSociable Visibli Klout Social Media Monitoring Tools http://vitaminch.com/blogs/2010/07/08/july-social-media-club-phoenix-social-media-monitoring/
7. What about autoposting? Ok when… One piece of content, many places to post Pre-scheduled posts Multiple posters Not OK when… Invasive No human touch Spamming Stupid Most of all: Don’t be a BOT
8. Your turn Each table pick a monitoring tool and pull together a short report for the group telling us: Which tool you picked What it does Good points Bad points Cost Time limit 10 minutes
11. Your content Google Analytics Facebook page and ad analytics Flickr stats (pro accounts only) Follower and Following data Click through data YouTube Stats
12. Content about you Hits/comments/likes Changes over time New mentions Back links
13. Do you know how your customers feel about you?
14. Your turn Determine two sets of data you need to acquire to measure the impact of your content, two sets to measure content about you, and whether you will use sentiment data. Time Limit: 10 minutes
21. Your turn Using the data decisions made earlier, determine your ROI equation and document three other goals for your SMM plan. Time Limit: 10 minutes
25. Sanity tips Love it or leave it Connect with others in your industry Connect with others in online world Keep your own brand going Have an outlet outside of work
26. Sometimes you have to break the rules Do something your community doesn’t expect Try new sites and tools Expand the team Deal with volunteers
27. Your turn Share with your table group one tip for preventing social media burnout. Time limit: 3 minutes