OMSPhoenix6-15-2011-workshop three

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Kathy Jacobs

Social measurement: metrics and ROI

Tecnología Empresariales

Kathy Jacobs CallKathy for social media support, training, and consulting!

Learn more at: What Are The Best Social Media Monitoring Tools? [Infographic] http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/

What have I used? TweetDeck SocialMention Sysomos UberVu HowSociable Visibli Klout Social Media Monitoring Tools http://vitaminch.com/blogs/2010/07/08/july-social-media-club-phoenix-social-media-monitoring/

What about autoposting? Ok when… One piece of content, many places to post Pre-scheduled posts Multiple posters Not OK when… Invasive No human touch Spamming Stupid Most of all: Don’t be a BOT

Your turn Each table pick a monitoring tool and pull together a short report for the group telling us: Which tool you picked What it does Good points Bad points Cost Time limit 10 minutes

Your content Google Analytics Facebook page and ad analytics Flickr stats (pro accounts only) Follower and Following data Click through data YouTube Stats

Content about you Hits/comments/likes Changes over time New mentions Back links

Do you know how your customers feel about you?

Your turn Determine two sets of data you need to acquire to measure the impact of your content, two sets to measure content about you, and whether you will use sentiment data. Time Limit: 10 minutes

Costs are… Tool Acquisition Personnel Hardware to support Gadgets to support Face to face events

Benefits are… Decrease in support costs Customer retention Sales Reputation Visibility

Your turn Using the data decisions made earlier, determine your ROI equation and document three other goals for your SMM plan. Time Limit: 10 minutes

How will you share with… … the CEO … another department head … a member of another department … an existing customer

Sometimes you have to break the rules Do something your community doesn’t expect Try new sites and tools Expand the team Deal with volunteers

Your turn Share with your table group one tip for preventing social media burnout. Time limit: 3 minutes

Post workshop assignment Sign up for at least one of the events on the previous page. Attend, volunteer to help, or present. It will do you good!

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OMSPhoenix6-15-2011-workshop three

1. Social Measurement Workshop 3:

2. Kathy Jacobs CallKathy for social media support, training, and consulting!

3. Tools, tools, tools

4. What’s outthere?

5. Learn more at: What Are The Best Social Media Monitoring Tools? [Infographic] http://oneforty.com/blog/what-are-the-best-social-media-monitoring-tools/

6. What have I used? TweetDeck SocialMention Sysomos UberVu HowSociable Visibli Klout Social Media Monitoring Tools http://vitaminch.com/blogs/2010/07/08/july-social-media-club-phoenix-social-media-monitoring/

7. What about autoposting? Ok when… One piece of content, many places to post Pre-scheduled posts Multiple posters Not OK when… Invasive No human touch Spamming Stupid Most of all: Don’t be a BOT

8. Your turn Each table pick a monitoring tool and pull together a short report for the group telling us: Which tool you picked What it does Good points Bad points Cost Time limit 10 minutes

9. Data strategy

10. What about measurement?

11. Your content Google Analytics Facebook page and ad analytics Flickr stats (pro accounts only) Follower and Following data Click through data YouTube Stats

12. Content about you Hits/comments/likes Changes over time New mentions Back links

13. Do you know how your customers feel about you?

14. Your turn Determine two sets of data you need to acquire to measure the impact of your content, two sets to measure content about you, and whether you will use sentiment data. Time Limit: 10 minutes

15. Return on Investment

16. What is ROI? Benefit - Cost Cost

17. Costs are… Tool Acquisition Personnel Hardware to support Gadgets to support Face to face events

18. Benefits are… Decrease in support costs Customer retention Sales Reputation Visibility

19. ROI is not the only measure

20. Metrics alone are not the objective!

21. Your turn Using the data decisions made earlier, determine your ROI equation and document three other goals for your SMM plan. Time Limit: 10 minutes

22. Selling social inside the company

23. How will you share with… … the CEO … another department head … a member of another department … an existing customer

24. Staying engaged and enthused

25. Sanity tips Love it or leave it Connect with others in your industry Connect with others in online world Keep your own brand going Have an outlet outside of work

26. Sometimes you have to break the rules Do something your community doesn’t expect Try new sites and tools Expand the team Deal with volunteers

27. Your turn Share with your table group one tip for preventing social media burnout. Time limit: 3 minutes

28. Growing your skills

29. Stay connected

30. Events you should attend…

31. Post workshop assignment Sign up for at least one of the events on the previous page. Attend, volunteer to help, or present. It will do you good!

32. Wrap up