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Postcards from the Future  Multi-media convergence Phillip Allen
Agenda Introduction Ford Nucleon Three Forces Driving Change Postcards from the Future Homework
Phillip Allen  MGSM Partnership Institute Manager Past Researcher Think Tank ABF Technology Industry Analyst IDC Masters eCommerce (eLearning) Deakin University PhD Australian Graduate School of Management Thesis – Technology Management and Innovation Economics Degree - University of Newcastle
Objectives Share vision of the future Encourage your thinking about the future Spark ideas  Have a dialogue as we step through the presentation
Example of “Future Bias” Ford Nucleon, a nuclear-powered concept car developed by Ford Motor Company in 1958
Three Forces Driving Change Multimedia, eLearning and Social Media
	We live in a “pull” environment 	That is, you visit Web sites and request information, products, and services 	The future is a “push” environment Push technology – environment in which information flow is two way and businesses and training comes to you with information, services, and product offerings based on your interests and learning profile  Force 1: Push not Pull
9-8 Changing Internet Traffic In the next 5 years mobile devices will increase 6-fold Networked content will increases 40-fold # commerce transactions growing 400-fold Trillions of devices communicating IT traffic is more unpredictable, more real-time More two-way, push not pull PullTraditional file and record-oriented payload Petabytes/Day Worldwide PushInteractive, upload-heavy payload
 Force 2: More Engagement
Did I break your concentration? The concept of attention is closely related to other important concepts such as anxiety, and motivation.
Yerkes – Dodson Law Performance Vs. Arousal High Low This suggests that too little or too much stimulation tends to be ignored by individuals Low		                       Optimum      		      	    High (distress)	                     	(distress) Boredom from                                	          Optimum        		     	      	      Distress from Under-stimulation                             	         stress load      	     	    		      overstimulation Yerkes-Dodson law (1908) Journal of Comparative Neurology and Psychology
Force 3: Mobility Better size Video andsharper displays GPS Thousands ofApplications Multiple input systems Increased storage More computing power
Postcards from the Future
Films as Idea Generators
Augmented Reality
	This isn’t spam or mass e-mail 	Businesses will know so much about you that they can tailor and customise offerings Future: Film Minority Report Personalisation Now: PersonalisationGoogle AdWords, Amazon
Virtual reality – three-dimensional computer simulation in which you actively and physically participate 	Uses devices Glove Headset Walker Virtual Reality
Second Life     3D virtual world where users can socialise, connect and create using voice and text chat
	Interactive environments, surfaces and digital paper Pervasive Computing
Now, you use keyboards, mice, touchpad Pervasive Interaction    In the future, interfaces that can actually capture and use your real body characteristics - Voice - Iris scan - Others?
Cisco Telepresence and HP Halo
	Online access, Maps and YouTube  Mobisodes– short one-minute video clips of TV shows designed for viewing on a small cell phone screen or iPad Mobile eLearning
	The end of books? iPad
Homework Action learning  Feed your hungry mind

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Postcards from the future

  • 1. Postcards from the Future Multi-media convergence Phillip Allen
  • 2. Agenda Introduction Ford Nucleon Three Forces Driving Change Postcards from the Future Homework
  • 3. Phillip Allen MGSM Partnership Institute Manager Past Researcher Think Tank ABF Technology Industry Analyst IDC Masters eCommerce (eLearning) Deakin University PhD Australian Graduate School of Management Thesis – Technology Management and Innovation Economics Degree - University of Newcastle
  • 4. Objectives Share vision of the future Encourage your thinking about the future Spark ideas Have a dialogue as we step through the presentation
  • 5. Example of “Future Bias” Ford Nucleon, a nuclear-powered concept car developed by Ford Motor Company in 1958
  • 6. Three Forces Driving Change Multimedia, eLearning and Social Media
  • 7. We live in a “pull” environment That is, you visit Web sites and request information, products, and services The future is a “push” environment Push technology – environment in which information flow is two way and businesses and training comes to you with information, services, and product offerings based on your interests and learning profile Force 1: Push not Pull
  • 8. 9-8 Changing Internet Traffic In the next 5 years mobile devices will increase 6-fold Networked content will increases 40-fold # commerce transactions growing 400-fold Trillions of devices communicating IT traffic is more unpredictable, more real-time More two-way, push not pull PullTraditional file and record-oriented payload Petabytes/Day Worldwide PushInteractive, upload-heavy payload
  • 9. Force 2: More Engagement
  • 10. Did I break your concentration? The concept of attention is closely related to other important concepts such as anxiety, and motivation.
  • 11. Yerkes – Dodson Law Performance Vs. Arousal High Low This suggests that too little or too much stimulation tends to be ignored by individuals Low Optimum High (distress) (distress) Boredom from Optimum Distress from Under-stimulation stress load overstimulation Yerkes-Dodson law (1908) Journal of Comparative Neurology and Psychology
  • 12. Force 3: Mobility Better size Video andsharper displays GPS Thousands ofApplications Multiple input systems Increased storage More computing power
  • 14. Films as Idea Generators
  • 16. This isn’t spam or mass e-mail Businesses will know so much about you that they can tailor and customise offerings Future: Film Minority Report Personalisation Now: PersonalisationGoogle AdWords, Amazon
  • 17. Virtual reality – three-dimensional computer simulation in which you actively and physically participate Uses devices Glove Headset Walker Virtual Reality
  • 18. Second Life 3D virtual world where users can socialise, connect and create using voice and text chat
  • 19. Interactive environments, surfaces and digital paper Pervasive Computing
  • 20. Now, you use keyboards, mice, touchpad Pervasive Interaction In the future, interfaces that can actually capture and use your real body characteristics - Voice - Iris scan - Others?
  • 22. Online access, Maps and YouTube Mobisodes– short one-minute video clips of TV shows designed for viewing on a small cell phone screen or iPad Mobile eLearning
  • 23. The end of books? iPad
  • 24. Homework Action learning Feed your hungry mind