Investment in The Coconut Industry by Nancy Cheruiyot
What Is Design Thinking
1. Design Thinking
For Lightning Talks - Sydney Project Managers Meetup
Sept 2013
by
@carolineggordon
Tuesday, 17 September 13
2. As a style of thinking, design thinking is generally
considered the ability to combine empathy for the
context of a problem, creativity in the generation
of insights and solutions, and rationality to analyze
and fit solutions to the context.
Tuesday, 17 September 13
4. It doesn’t have to be expensive - eg build
your own moveable white boards
Tuesday, 17 September 13
5. Maintain an
Innovative Mindset
Act like a traveller, eg turnstiles at the
airport you couldn’t roll your bag
through
Work on getting out of your mindset
Tuesday, 17 September 13
6. The Framework
Empathise - really understand the space you are looking at, understand the
thoughts and feelings of the people in it
Define the problem statement - choose a central theme or recurring issue,
then
Ideate solutions - more ideas, go crazy with ideas, then pick a few and
Prototype - not the kind of prototype you might think, this is any way of
testing out your concept with real people (preferably same people you
interviewed), use this feedback to develop your idea to the point you can go
ahead and
Test
Tuesday, 17 September 13
7. As a style of thinking, design thinking is generally
considered the ability to combine empathy for the
context of a problem, creativity in the generation
of insights and solutions, and rationality to
analyze and fit solutions to the context.
Tuesday, 17 September 13
8. What’s different?
Start by interviewing - empathy
THEN define the problem statement
Straight to ideating solutions
Tuesday, 17 September 13
9. Empathy Map and
Problem Statement
What did they say / do / think / feel about the problem?
Tuesday, 17 September 13
10. Prototype and Test
Sketch it
Build physical objects with cheap
materials and no sophisticated tools
Role Playing
Tuesday, 17 September 13