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Design Thinking
For Lightning Talks - Sydney Project Managers Meetup
Sept 2013
by
@carolineggordon
Tuesday, 17 September 13
As a style of thinking, design thinking is generally
considered the ability to combine empathy for the
context of a problem, creativity in the generation
of insights and solutions, and rationality to analyze
and fit solutions to the context.
Tuesday, 17 September 13
First: Creative
Environments
How does your workspace
support creativity?
Tuesday, 17 September 13
It doesn’t have to be expensive - eg build
your own moveable white boards
Tuesday, 17 September 13
Maintain an
Innovative Mindset
Act like a traveller, eg turnstiles at the
airport you couldn’t roll your bag
through
Work on getting out of your mindset
Tuesday, 17 September 13
The Framework
Empathise - really understand the space you are looking at, understand the
thoughts and feelings of the people in it
Define the problem statement - choose a central theme or recurring issue,
then
Ideate solutions - more ideas, go crazy with ideas, then pick a few and
 Prototype - not the kind of prototype you might think, this is any way of
testing out your concept with real people (preferably same people you
interviewed), use this feedback to develop your idea to the point you can go
ahead and
Test
Tuesday, 17 September 13
As a style of thinking, design thinking is generally
considered the ability to combine empathy for the
context of a problem, creativity in the generation
of insights and solutions, and rationality to
analyze and fit solutions to the context.
Tuesday, 17 September 13
What’s different?
Start by interviewing - empathy
THEN define the problem statement
Straight to ideating solutions
Tuesday, 17 September 13
Empathy Map and
Problem Statement
What did they say / do / think / feel about the problem?
Tuesday, 17 September 13
Prototype and Test
Sketch it
Build physical objects with cheap
materials and no sophisticated tools
Role Playing
Tuesday, 17 September 13
Tools
Collaborative workspaces
Prototyping materials
On line collaboration
Templates
Tuesday, 17 September 13
Muraly - zoomable
collage / scrapbook
Includes templates for lean startup, design thinking and
others
Tuesday, 17 September 13
Stormboard
Collaborative ideas wall
Tuesday, 17 September 13
For more resources,
links
http://carolineggordon.com/blog/what-
is-design-thinking
Tuesday, 17 September 13

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What Is Design Thinking

  • 1. Design Thinking For Lightning Talks - Sydney Project Managers Meetup Sept 2013 by @carolineggordon Tuesday, 17 September 13
  • 2. As a style of thinking, design thinking is generally considered the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context. Tuesday, 17 September 13
  • 3. First: Creative Environments How does your workspace support creativity? Tuesday, 17 September 13
  • 4. It doesn’t have to be expensive - eg build your own moveable white boards Tuesday, 17 September 13
  • 5. Maintain an Innovative Mindset Act like a traveller, eg turnstiles at the airport you couldn’t roll your bag through Work on getting out of your mindset Tuesday, 17 September 13
  • 6. The Framework Empathise - really understand the space you are looking at, understand the thoughts and feelings of the people in it Define the problem statement - choose a central theme or recurring issue, then Ideate solutions - more ideas, go crazy with ideas, then pick a few and  Prototype - not the kind of prototype you might think, this is any way of testing out your concept with real people (preferably same people you interviewed), use this feedback to develop your idea to the point you can go ahead and Test Tuesday, 17 September 13
  • 7. As a style of thinking, design thinking is generally considered the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context. Tuesday, 17 September 13
  • 8. What’s different? Start by interviewing - empathy THEN define the problem statement Straight to ideating solutions Tuesday, 17 September 13
  • 9. Empathy Map and Problem Statement What did they say / do / think / feel about the problem? Tuesday, 17 September 13
  • 10. Prototype and Test Sketch it Build physical objects with cheap materials and no sophisticated tools Role Playing Tuesday, 17 September 13
  • 11. Tools Collaborative workspaces Prototyping materials On line collaboration Templates Tuesday, 17 September 13
  • 12. Muraly - zoomable collage / scrapbook Includes templates for lean startup, design thinking and others Tuesday, 17 September 13