Small Business Marketing on a Budget Using Web 2.0 Tools
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Slides from Parramatta seminar 11 March 2009
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Small Business Marketing on a Budget Using Web 2.0 Tools
- 1. Small Business Marketing on a Budget Using Web 2.0 Tools By Kate Carruthers
- 4. What should your business do online? Mar 2009 © 2009 Kate Carruthers
- 5. Traditional Marketing Mix Mar 2009 © 2009 Kate Carruthers
- 6. Summary of Marketing Mix Decisions Mar 2009 © 2009 Kate Carruthers Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget
- 7. New Model Mar 2009 © 2009 Kate Carruthers
- 8. New Model Who, where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Mar 2009 © 2009 Kate Carruthers
- 10. Mar 2009 © 2009 Kate Carruthers
- 12. Mar 2009 © 2009 Kate Carruthers
- 13. What is changing & why should I care? Mar 2009 © 2009 Kate Carruthers
- 14. Speed of Change Mar 2009 © 2009 Kate Carruthers
- 15. Changes in consumption Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Mar 2009 © 2009 Kate Carruthers
- 16. Changes in consumption Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Mar 2009 © 2009 Kate Carruthers
- 21. Are there some low cost options for me? Mar 2009 © 2009 Kate Carruthers
- 27. Thank You Mar 2009 © 2009 Kate Carruthers