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Slides from Parramatta seminar 11 March 2009
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Small Business Marketing on a Budget Using Web 2.0 Tools
1.
Small Business Marketing
on a Budget Using Web 2.0 Tools By Kate Carruthers
2.
3.
4.
What should your
business do online? Mar 2009 © 2009 Kate Carruthers
5.
Traditional Marketing Mix
Mar 2009 © 2009 Kate Carruthers
6.
Summary of Marketing
Mix Decisions Mar 2009 © 2009 Kate Carruthers Product Price Place Promotion Functionality Appearance Quality Packaging Brand Warranty Service/Support List price Discounts Allowances Financing Leasing options Channel members Channel motivation Market coverage Locations Logistics Service levels Advertising Personal selling Public relations Message Media Budget
7.
New Model Mar
2009 © 2009 Kate Carruthers
8.
New Model Who,
where, when? Channels, type, distribution? Who, why, how? Budget, skills, support? Mar 2009 © 2009 Kate Carruthers
9.
10.
Mar 2009 ©
2009 Kate Carruthers
11.
12.
Mar 2009 ©
2009 Kate Carruthers
13.
What is changing
& why should I care? Mar 2009 © 2009 Kate Carruthers
14.
Speed of Change
Mar 2009 © 2009 Kate Carruthers
15.
Changes in consumption
Hitwise, Social networks overtake webmail, November 06, 2007 http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html Mar 2009 © 2009 Kate Carruthers
16.
Changes in consumption
Facebook overtakes MySpace in Share of UK Internet Searches , Hitwise Intelligence, Heather Hopkins, UK, July 17, 2007 http://weblogs.hitwise.com/heather-hopkins/2007/07/facebook_overtakes_myspace_in.html Mar 2009 © 2009 Kate Carruthers
17.
18.
19.
20.
21.
Are there some
low cost options for me? Mar 2009 © 2009 Kate Carruthers
22.
23.
24.
25.
26.
27.
Thank You Mar
2009 © 2009 Kate Carruthers
28.
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