The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
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4 P's of Personal Branding and How to Grow Yours
1. The 4 P’s of Personal Branding
PLUS
A
FEW
TIPS
AND
TRICKS
FOR
GROWING
A
PERSONAL
BRAND
THAT
RESONATES
2. EDUCATION
It’s what people connect
with, and believe about you.
What’s a
PERSONAL
Brand?
It’s someone’s gut
feeling about you.
My promise, my vision,
my values… conveyed.
3. EDUCATION
75%
of purchasing decisions
are based on emotion.
Why
Does It
Matter?
86%
of U.S. HR workers
said that a good online
reputation can have a
positive impact on your
chances.
OVERALL
consumers trust
employees and CEOs
to get company culture,
product/service, and
operations information.
5. ABOUT
• Director at a digital agency
• Full-time mom/wife
• President of the American Advertising Federation Chattanooga
}
my identifiers
My life.
6. EDUCATION
My Brand
Audit static content
Your personalbios monthly:
brand
and
LinkedIn,
About.me, Tumblr/
needs a makeover…
websites, SlideShare
Largest followings:
Twitter / 2667 followers
LinkedIn / 1762 connections
Publish regularly to:
Twitter, Instagram, Tumblr,
Facebook, SlideShare
Best returns:
LinkedIn and Facebook
7. ASSESSMENT
2 signs
Your personal brand
needs a makeover…
1. Your online/offline
identifiers don’t match
2. You yield low professional/
personal returns
9. ASSESSMENT
The news and politics junkie.
The opinionated connoisseur.
The self-promoter.
The helping hand.
The super networker.
via Heather Huhman
10. STRATEGY
4 P’s of
Personal Branding
“Your
beliefs
become
your
thoughts,
Your
thoughts
become
your
words,
Your
words
become
your
ac7ons,
Your
ac7ons
become
your
habits,
Your
habits
become
your
values,
Your
values
become
your
des7ny.”
-‐
Gandhi
11. Plugged-In.
As humans, we must be plugged in to stay connected to today’s world, and tell
our story. It is expected that we tell our story. The Internet and mobile devices are
the most effective way to do that, consistently.
12. YourName.com
Build
a
personal
website
to
standout!
— 56% of
all
hiring
managers
are
more
impressed
by
a
candidate’s
personal
website
than
any
other
personal
branding
tool.
Your personal brand
— 80% of
job
seekers
want
a
personal
website.
needs a makeover…
— 7% of
job
seekers
actually
have
a
personal
website.
LinkedIn
About.me
GoDaddy
Workfolio.com
Wordpress
Tumblr
TwiDer
Instagram
Pinterest
13. YourName.com
Build
a
personal
website
to
standout!
Content to include on your personal brand website:
1. Purpose/focus
2. Contact info
3. Professional headline
4. Brief bio
5. Your resume
6. Professional summary/objective
7. Samples of work
8. Results
9. Links
10. Blog
11. Video and other relevant multimedia
12. Testimonials
20. STATS
― LinkedIn counts executives from all 2013 Fortune 500 companies as
members.
― LinkedIn members did over 5.7 billion professionally-oriented searches
on the platform in 2012.
― More than 3 million companies have LinkedIn Company Pages.
― There are more than 1.5 million unique publishers actively using the
LinkedIn Share button on their sites to send content into the LinkedIn
platform.
― LinkedIn members are sharing insights and knowledge in more than 2.1
million LinkedIn Groups.
― In the second quarter of 2013, an average of 33 percent of unique
visiting members came through mobile apps, versus just 21 percent a
year ago.
22. Generally Speaking…
When (if ever) is it okay to associate these things with my personal brand?
• Politics
Your personal brand
• Terrorism concerns
needs a makeover…
• Religious beliefs
• Natural disasters
• Man-made disasters
• Work frustrations
• Relationship woes
• Drunken stuper
• Consumer services/products
23. SUMMARY
4 P’s of Personal Branding
Your personal Plugged-In
brand
Proactive
needs a makeover…
Professional
Personable
26. contact.
Casey Knox
Director
President of AAF Chattanooga
š
™
Phone: 423 505 9836
Email: caseymknox@gmail.com
Web: about.me/caseyknox or caseyknox.com
@CaseyMaeKnox
Notas del editor
1- Human interaction [COMPANY LEVEL] demonstrates trust and transparency.2- Leverage the right spokespeople for the right situations.
These are my identifiers in pink. Some of you might be entrepreneurs and or philanthropists, or executives, or coordinators.
This doesn’t mean that you should be all the things that you are offline, because your job may hold you back from doing that (right now).For example, republican company and you are a democrat or vice versa.
1. The news and politics junkie. Do you find yourself tweeting the latest news updates and blogging about your opinions of current events? If you happen to define your brand with current events and the latest trends, your audience may view you as a the “news junkie.” They will most likely turn to you in order to stay up-to-date in current events. This is great for your brand because you’re viewed as an influencer in your industry and adds credibility to who you are as a professional.2. The opinionated connoisseur. If you find yourself falling into this category, you’re probably someone who is the first to tell your audience about your opinion about the latest Apple product or the Oscars. Additionally, you’re able to combine your opinions about products and events with latest trends in your industry. By doing this, you are creating a personal brand where your colleagues and followers will most likely turn to your personal brand when they need to weigh their personal opinions.3. The self-promoter. The self-promoter is someone who generates a lot of content and promotes it throughout their networks. This personal brand shares their accomplishments and makes it a goal to inform people about their professional life. Do you find yourself consistently producing content and inviting your colleagues to check it out? Then your personal brand could fall into this category.4. The helping hand. This type of personal brand belongs to people who are usually the first to offer advice or be willing to lend expertise to the people in their networks. Whether it’s looking over a colleague’s resume or answering a question, you’re always available to help the people within your network. By helping others, your personal brand can gain a great amount of trust and people can depend on you as a reliable source of support.5. The super networker. The super networker is someone who not only builds their network, but also helps the people in their network meet new people. Whenever you meet a new person as a super networker, you probably find yourself thinking: “I have the perfect person for you to meet because they will provide some great advice for you!” Although this personal brand may appear similar to the “helping hand,” as a super networker you’re more focused on connecting your new connections with your colleagues and opening the door to opportunity for them.
Digittize your experiences to create a footprint. If you don’t’ tell your story, someone else wil tell it for you and today the conversation is moving faster online than offline.
Media = the main means for mass communication.Stats via workfolioPolly
From Forbes.com
Acting in advance to deal with an expected difficulty.
Being a good influence, means being consistent with your messaging. Before you decide to go on a rant, Does this seem dramatic
Being a good influence, means being consistent with your messaging. Before you decide to go on a rant, Does this seem dramatic
Being a good influence, means being consistent with your messaging. Before you decide to go on a rant, Does this seem dramatic
Unless you are known for and you know you are the most unpleasant person in the world. Don’t make the internet your diary.
It’s important to advocate, but negativity is not good. PoliticsReligious beliefsWork angst Cell phones, cable companies, and airlines.