The following slide show demonstrates current marketing trends as they relate to inbound marketing.

1. Current Marketing Trends

2. Statistics to Consider
•Smart Phones and Mobile Friendly
•Marketing through Content
•Online Video Continues to Grow
•Analytics That Works

3. Smart Phone and Mobile Friendly
• 71% of smart phone users in the U.S.
search on their mobile device
• 60% of those searches are for
product/service info
• 4 in 5 people use smart phones to look up
local info

4. Marketing Through Content
• Blogs give websites 434% more indexed
pages and 97% more indexed links.
• B2B companies that blog generate 67%
more leads per month than those who
don’t blog.

5. Online Video Continues to Grow
• 89 million people in the United States are
going to watch 1.2 billion online videos
today
• Users sharing video on retail and brand
sites chose Facebook 46 percent of the
time, with email accounting for 40 percent
and Twitter capturing 14 percent of shares.

6. Analytics that Works
• A Forrester study found that 59% of
marketers surveyed wanted a “better
system for measuring and analyzing the
performance of programs that encompass
multiple channels.
• Getting traditional and digital marketing to
work better together remains a major goal
for 77% of marketing departments.

7. Marketing Channel Acquisition Rates
0
2
4
6
8
10
12
14
16
18
2009 2010 2011 2012 2013
ConversionPercentage
Organic SEO
Cost Per Click
Email
Banner
Facebook
Twitter

8. Educated Decisions
(bounce rate)

9. Educated Decisions
(sources)

10. Getting Started
• Start a Blog with Wordpress
• Integrate your social media with Hootsuite
and automate and optimize your posts
• Add QR Codes to all printed material (ads,
business cards, brochures, etc.)
• Link all marketing back to website.
• Have Google Analytics Installed on your
organization’s website