1. Businesses Avoid
Innovation
Corrie Elsbrie

2. Report Details
 Business issues that arise when
a company avoids innovation
 History of innovation
 Employee resistance and
engagement
 Who does innovation benefit?

3. Executive Summary
 The new buzz word
 Misconception of
innovation
 Today’s management
 Implementing an
innovation strategy
 Fostering innovation

4. Purpose of the Study
 The positive and
negative of innovation
 Answering these
questions:
• Does innovation only work for large
corporations?
• Isn’t innovation expensive?
• How do I engage my employees?
• How does innovation affect the bottom
line?
• How does innovation provide the tools
for a sustainable competitive
advantage?

5. What is Innovation?
Innovation is the process by which a
creative idea or invention is
translated into a good or service to
satisfy a need.

6. Findings
Many companies discuss being
innovative but most rarely
engage in it.

7. History of Innovation
 Hard Hat: 1919
 Phillips-Head Screw: 1936
 Shopping Cart: 1937
 Aerosol Can Valve:1949
 Apple, Inc.: Networking
 Interface, Inc.:
Mission Zero

8. Benefits and Challenges
 Benefits
• Increased productivity
• Self-reflection
• Fosters creativity
• Sustainable competitive edge
 Challenges
• Transactional leaders
• Cost prohibitive
• Creating an innovative culture
• Lack of knowledge and training

9. Organizational Culture
 Fostering innovation
 Engage employees
 Big or small; it doesn’t matter

10. Encouraging Innovation
 Cohesive, unified team
 Positive work environment
 Encourage on a regular basis
 Autonomy: Google & FedEx

11. Recommendation
Talking about innovation is not
enough; act on it.
• Start with executive management team
• Engage employees at all levels
• Use of autonomy
• Well-structured brainstorming sessions
• Training on innovation; how it will
benefit the company and employees

12. Thank You