2. Segments of television and who their audience is Breakfast- Those on their way to work/school Daytime- Stay at home parents, unemployed and the retired Lunchtime- Stay at home parents, unemployed and the retired Children's- ChildrenPrime Time- Families and teensPost Watershed- Older teens and adults
3. Popular genres of terrestrial channels: Soaps, Game shows, Reality TV, Comedy, Sit-coms, Kids programmes, Dramas
4. Target audiences of the five terrestrial channels: BBC1- Everyone BBC2- More specific audience ITV1- Young adults through to the elderly Channel 4- Teens and young adults Channel 5- Everyone
5. Percentage of repeats on each channel BBC1- 8% BBC2- 7.7% ITV1- 7.1% Channel 4- 2.3% Channel 5- 4.5%
6. Watershed and Importation Watershed prevents anything which could be considered inappropriate for younger ages being shown before 9pm. Although this time is moving more towards 10pm as younger people are staying up later. Channels 4 & 5 import TV shows as it is cheaper to do this than to actually make them. This is better as they have to make their own money.
7. Hammocking Strategic placement of one programme between two others. Positioning a new series between two popular ones that appeal to the same target audience often gives the right viewers an opportunity to indulge in a new programme.
8. Pre-Echo Placement of programme before a popular programme. Inheritance Placement of programme after a popular programme, to get new fans.
