1. How To Create Great Sharable
Graphics/Infographics
Charlie Kalech
Director, J-Town Internet Services Ltd.
@ CharlieKalech
2. Trend To Graphic Content
One Click “Like” and “Share”
Even Text is Becoming Graphics
Easier To Convey Complex Ideas
3. Trend To Graphic Content
Facebook Buys Instagram for $1
Billion
Sept. 2012
4. Trend To Graphic Content
300 million 40 million per
day
240 billion total
1.1 billion 10 million
New Year's 2013 Thanksgiving
2013
5. The New Search
Search Engines Do Not Index Text In
Graphics/Infographics
BUT
Images Have Meta Data
Geo-tagging People-tagging
User information
Business & Organizations
Shares, Hashtags, Likes
39. Viral Topics
Things People Can Relate To
✔ Sex
✔ Cute
➔Babies
➔Animals
➔Children
✔ Quotes
✔ Food
✔ Signs
✔ Awesome Images
Emotional Triggers & Inspiration
40. Viral Topics
Funny/Unexpected
Celebrities
Challenge Authority (Us vs. Them)
If You Agree Share/Act, Fill in the
Blank
Contests
Customers
Informative/Educational/Confessions
46. Three Steps To Creating An Infographic
1) Three Questions
2) Data Collection
3) Design
http://blog.lewispr.com/2011/03/infographics.html
47. 1. What type of infographic do we want, and what type of data
will we be collecting?
There are 4 Basic Types of Infographics:
Statistical
Comparative numerical data & statistics
Timeline
Data & statistics compared to a period of time
Process
Data & statistics compared to a workflow
Location
Data & statistics compared to geography
http://blog.lewispr.com/2011/03/infographics.html
52. 1. What type of infographic do we want, and what type of data
will we be collecting?
Your Infographic Can Be A Combination Of All 4 Types
http://blog.lewispr.com/2011/03/infographics.html
53. 1. What type of infographic do we want, and what type of data
will we be collecting?
Your Infographic Can Be A Combination Of All 4 Types
2. What parts of the infographic do we know already, and
which parts will the designer determine?
http://blog.lewispr.com/2011/03/infographics.html
54. 2. What parts of the infographic do we know already, and
which parts will the designer determine?
Visual
Color | Graphics | Icons
http://blog.lewispr.com/2011/03/infographics.html
56. Knowledge
Facts – Conclusions from data that
support the message
Deductions – The main message
http://blog.lewispr.com/2011/03/infographics.html
57. 1. What type of infographic do we want, and what type of data
will we be collecting?
2. What parts of the infographic do we know already, and
which parts will the designer determine?
3. What basic graphic elements would we like to use and
how?
Flow Charts Lists
Graphs Diagrams
Maps Typography
Timelines Illustrations
Color/Design Scheme
http://blog.lewispr.com/2011/03/infographics.html
58. Online Tools To Create
INFOGRAPHICS
easel.ly
Demo Video at http://vimeo.com/37781587
piktochart.com
infogr.am
visual.ly
59. Know Your Platform
What Works on
Won't Work on
http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/
63. Thank You
Charlie Kalech
Director, J-Town Internet Services Ltd.
www.j-town.co.il
charlie@j-town.co.il
@CharlieKalech
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