3. AGENDA
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Key Elements of Online Marketing
New Perspectives on Search Results
How Experts Analyze Websites
Real Life Results
Responsive Websites & Mobile Statistics
Latest Online Tactics
Driving Traffic to Your Site and Tracking
4. ABOUT CSG
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Local, Full Service Team
Print, Web & Mobile
Online Marketing Services
Designers, Coders
& Copywriter
• B2B & B2C
• 20 Years+
• 150+ Websites
5. ABOUT ME
• Artist
• Designer/Coder
• Online Marketer
Source: http://www.funnywow.com
7. WHY ONLINE
MARKETERS?
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Offer Guidance, Expertise & Experience
White Hat Tactics
Evaluate & Identify Weaknesses
Provide Targeted Ideas
Implement Campaigns – Copy, Design & Code
Coordinate Print, Web & Social Crossover
Custom Tracking to See Results
8. IT’S A PROCESS
NOT A PROJECT
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Sinking in the Search Results
Changing Search Engine Algorithms
New Up-to-date Useful Client Information
Funneling Traffic to Website
Converting Leads
9. LOCATION, LOCATION
“No. 1 Position in Search Engines
Gets 33% of Search Traffic”
(Compared to 18% for the second position)
Source: http://chitika.com/google-positioning-value
20. MULTI-SCREEN WORLD
COMPUTERS
SMART PHONES
TABLETS
keep us productive
and informed
(work, detailed tasks,
need attention)
keep us connected
(on the go, need info
quickly)
keep us entertained
(books, movies,
browsing)
SOURCE: Google The New Multi-screen World Report, August 2012
21. SMART PHONES
31
88%
80%
mins
• 80% of smartphones searches are
spontaneous searches.
(TV Ads, Waiting in Line)
• 31 mins per day spent Mobile Web
Browsing (20% of Aver. 2 hrs & 38 mins)
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88% Look at Mobile Devices While
Watching TV
SOURCE: Google The New Multi-screen World Report, August 2012
22. SMART PHONES
16%
Smart phones are the highest
number of user interactions
per day and serve as the most
common starting point for
activities across multiple screen
Global Traffic is Mobile
“Found Time”
SOURCE: Google The New Multi-screen World Report, August 2012
33. TAKE AWAYS
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Online Marketing – It’s a Process, Not a Project!
Search – What is the User’s Intent?
Mobile – Internet is Multi-screen is Your Website?
Funnel – Convert traffic into leads.
Track – “You can't manage what you can't measure.”
– W. Edwards Deming