Anna Rellama

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JTA IESEG

GoGreen Taxi Brochure

IMCS: Case Presentation Question #3

Foursquare

The Strength of Affective Commitment in Securing Loyalty in Service Relationships

Services Marketing: GoGreen Taxi

Improving Brand Values: Nesquik

Direct Marketing: Operation Smile

Guidelines for Managing an International Sales Force

Thinking Outside the Country: Taco Bell expands to India

Corporate Governance and Succession in SMEs

Integrated Distribution Services: The Asian Context

B2B Marketing: Situational Characteristics as Moderators of the Satisfaction-Loyalty Link

B2B Marketing: WEDOANYWEB.COM

Data Envelopment Analysis