1. ARTDM 171, Week 7:
Final Projects + Process
Gilbert Guerrero
gguerrero@dvc.edu
gilbertguerrero.com/blog/artdm-171/

2. Final Projects

3. Guidelines and Requirements
• Class projects will consist of building your
own full-featured website
• Requirements:
o Home page
o Sublevel pages
o Web Form
o Navigation
o Images
o Content

4. Ideas
• You must pick a topic or subject of focus
for your final project website
• A good idea would be to create your own
online zine, or webzine:
o ATA Webzine
o Stretcher Magazine
o Shotgun Review
4

5. Timeline
October November December
29 6 13 20 27 3 10 17 24 1 8 15
Last day
Strategy of class
Present final projects
Design (two days)
Site development
(html coding) Present
revisions
Page production
(add content and images)
Usability Testing

6. Process
• Research & Discovery
• Strategy
• Design
• Development
• Quality Assurance
• Launch
• Maintenance

7. Strategy
Let’s think about Strategy to help us
understand what we want to learn during
research.
• Marketing Research
o Is there a viable market for my product or
service?
o Where are the best markets?
• User Research
o How do users use my product or service?
o Why do they use it?
o What are my users’ goals? 7

8. Research & Discovery
During the Research & Discover phase we want to
learn about our the product or service and learn
about our users’ goals
• Let’s ask a few questions to help us think about
this:
o Who/What?
o How much?
o Where?
o When?
o How?
o Why?
Inspiration: The Back of the Napkin, by Dan Roam 8

9. Creative Brief
One page that describes:
• Project summary
• Goals and mission of the site
• Primary audience
• Site features

10. User Research
• We must determine the characteristics and
behaviors of our users
• Observing how users behave, what their
habits are, and what their goals are in terms of
our product or service will give us a lot of
insight into the design.
o This is referred to as Ethnographic
Research.
• Ethnographic Research is normally conducted
by living with your subjects of study and
observing their daily lives. However, we can
conduct this type of research by interviewing
users to get (roughly) the same information. 10

11. User Personas
• Used to synthesize and
document what was
learned during user
research
• Fictitious person who
represents a distinct group
of users
• A tool for designers to
empathize with users
11

12. Homework due Oct 6
• Write a Creative Brief
• Conduct User Research by interviewing at
least two people who would user your product
or enjoy your service
• Create a User Persona
• Read the chapter "Page Design" in Web Style
Guide

13. Thank You