Here's a Creative Commons version of my old presentation on User Experience Design. You can download it and use it if you want, if you do, drop me a line, I'd be curious to know it :)

1. design
User
eXperience.
FREE
DOWNLOAD

2. What?

3. ”
“Design is not just what it looks like
and feels like. Design is how it works.
Steve Jobs

4. Good

5. Great

6. Great
Insanely

7. 5 metrics

8. Learnability

9. Efficiency

10. Memorability

11. Errors

12. Satisfaction

13. ”
“I’ve been amazed at how often those
outside the discipline of design
assume that what designers do is
decoration. Good design is
problem solving.
Jeff Veen

14. What we see is
Visual Design

15. But what we don’t see is
90%
10%

16. ”
“Design is so critical it should be on the
agenda of every meeting in every single
department.
Tom Peters

17. How?

19. Deliverables

20. Assessments

21. Interviews

22. Site Maps

23. Flow Charts

24. Wireframes

25. Why?

26. ”
“Business success is always defined by
the quality of the overall customer
experience.
Forrester Research, 2001

27. Websites that are hard to use frustrate
customers, forfeit revenue and erode
brands.
Forrester Research, 1998
”
“

28. Good design is the most important way
to differentiate ourselves from our
competitors.
Samsung CEO Yun Jong Yong, 2004
”
“

29. “Cost-Justifying usability” Bias & Mayhew , 1994
Human Factors International, 2001
Savings

30. 8h
per change
32h
per change
Development
Phase
Deployment
Phase
Requirements
Phase
Design
Alternatives
Time cost
per change

31. Deployment
Phase
Requirements
Phase
20changes
35$ per hour
8h per change
*
*
5,600$
32h per change
*
22,400$

32. Savings
$16,800

33. Income“The $300 Million Button” Jared M. Spool, 2009
Extra

34. I’m not here to enter into a
relationship. I just want to
buy something.
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35. They’ll pester me with
marketing messages I do not
want to hear of, I’m sure
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Password
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Registeror

36. Which e-mail did I use here?
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Password
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37. E-mail Address
Login
Password
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Password
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Continue
or
You do not need to create an account to
make purchases on our site.
Simply click Continue to proceed to
checkout.
To make your future purchases even
faster you can create an account during
checkout
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38. $300,000,000out of $25 billion sales
Extra Income

39. Credits
Free wheeling by Kate McCarthy
Stopwatch by William Warby
Error correction in the classroom by Andy (Bob) Davies
Jump by Hamad AL-Mohannna
Iceberg in Labrador by Natalie Lucier
365-52 | 30 | Pile of Money by Gimli LongBow
Senza titolo by Cristián Arismendi
This work by Serena Facchinetti is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

40. Thank you!
Serena Facchinetti