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Christoph Janz
Christoph Janz

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KPIs 1 2 3 4 5 6 7 8 9 10 11 12 Visitors x x x x x x x x x x x x New signups x x x x x x x x x x x x Visitor-to-signup conversion rate x x x x x x x x x x x x New paying customers x x x x x x x x x x x x Signup-to-paying conversion rate x x x x x x x x x x x x Lost customers x x x x x x x x x x x x Churn rate x x x x x x x x x x x x Net new customers x x x x x x x x x x x x Total customers x x x x x x x x x x x x New MRR x x x x x x x x x x x x Lost MRR x x x x x x x x x x x x MRR churn rate x x x x x x x x x x x x Net new MRR x x x x x x x x x x x x Total MRR x x x x x x x x x x x x Cash burn x x x x x x x x x x x x Cash balance x x x x x x x x x x x x Product & Tech Sales & Marketing Team Q1 Q2 Q3 Q4 • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ Template by Christoph Janz, Point Nine Capital
Feb 15 Actuals Deviation Comments x +x% x x +x% x x +x% x x +x% x x +x% x x -x% x x -x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x KPIs 1 2 3 Visitors x x x New signups x x x Visitor-to-signup conversion rate x x x New paying customers x x x Signup-to-paying conversion rate x x x Lost customers x x x Churn rate x x x Net new customers x x x Total customers x x x New MRR x x x Lost MRR x x x MRR churn rate x x x Net new MRR x x x Total MRR x x x Cash burn x x x Cash balance x x x Product & Tech Sales & Marketing Team Q1 (plan) • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ Feb 2015 - Progress Feb 2015 - Problems • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ Template by Christoph Janz, Point Nine Capital

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One-Slide Update Deck

  • 1. KPIs 1 2 3 4 5 6 7 8 9 10 11 12 Visitors x x x x x x x x x x x x New signups x x x x x x x x x x x x Visitor-to-signup conversion rate x x x x x x x x x x x x New paying customers x x x x x x x x x x x x Signup-to-paying conversion rate x x x x x x x x x x x x Lost customers x x x x x x x x x x x x Churn rate x x x x x x x x x x x x Net new customers x x x x x x x x x x x x Total customers x x x x x x x x x x x x New MRR x x x x x x x x x x x x Lost MRR x x x x x x x x x x x x MRR churn rate x x x x x x x x x x x x Net new MRR x x x x x x x x x x x x Total MRR x x x x x x x x x x x x Cash burn x x x x x x x x x x x x Cash balance x x x x x x x x x x x x Product & Tech Sales & Marketing Team Q1 Q2 Q3 Q4 • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ Template by Christoph Janz, Point Nine Capital
  • 2. Feb 15 Actuals Deviation Comments x +x% x x +x% x x +x% x x +x% x x +x% x x -x% x x -x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x x +x% x KPIs 1 2 3 Visitors x x x New signups x x x Visitor-to-signup conversion rate x x x New paying customers x x x Signup-to-paying conversion rate x x x Lost customers x x x Churn rate x x x Net new customers x x x Total customers x x x New MRR x x x Lost MRR x x x MRR churn rate x x x Net new MRR x x x Total MRR x x x Cash burn x x x Cash balance x x x Product & Tech Sales & Marketing Team Q1 (plan) • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ Feb 2015 - Progress Feb 2015 - Problems • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ • XYZ Template by Christoph Janz, Point Nine Capital