Web marketing basics

1. Internet Marketing MilkoLorinkov IvayloDimov Hristo Georgiev

2. Definition eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

3. With other words… “…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.”

4. Internet Marketing Trends

5. Internet Marketing Trends

6. Internet Marketing Trends

7. Outbound Marketing

8. Inbound Marketing E-Mail Marketing SearchEngineMarketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising SocialMarketing SearchEngineOptimization SearchEngineAdvertising Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007

10. Blogs

11. Social Networks

12. RSS

13. Free books

14. Social PRTelemarketing Outdoor Direct marketing E-mail campaigns Print Ads TV/radio Ads

15. Benefits of eMarketing businesses now have a truly global reach range of products and services two-way communication channel provide an immediate impact greater buying power access to the niche markets relatively inexpensive measurable

16. Website Development E-Mail Marketing SearchEngineMarketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising SocialMarketing SearchEngineOptimization SearchEngineAdvertising Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007

17. Website development Lead Generator web site - promotional web site for branding, informational E – commerce web site – help customer select the brand even if he will not buy it from store Information architecture web site

18. WOW, we have a site! Now WHAT?

19. SEM E-Mail Marketing SearchEngineMarketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising SocialMarketing SearchEngineOptimization SearchEngineAdvertising Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007

20. What is SEO and SEM

21. 25% of SEO = onsite Title URL Text and links META Description

22. 75% of SEO = link building The popularity of the pages that link to you influences your popularity Collect quality links from good authority websites Link> banner Choose the rights text of the link

23. Online Display Ad & Rich Media Advertising E-Mail Marketing SearchEngineMarketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising SocialMarketing SearchEngineOptimization SearchEngineAdvertising Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007

24. Display Ads

25. Display Ad & Rich Media Placement of text ad links, banners, expandable banners, rich media, video ads Various targeting options – contextual, behavioral, geographical Extensive reach through vertical web portals, ad networks, ad exchanges and CPA networks Generates targeted sales, leads, builds brand awareness

26. Display Ad Price Models CPM – cost per thousand (Mile) Fixed price per 1000 views Hard to monitor and verify PPC – pay per click Fixe price every time s.b. clicks on the link Google Words PPA You pay per specific action

27. E-Mail Marketing E-Mail Marketing SearchEngineMarketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising SocialMarketing SearchEngineOptimization SearchEngineAdvertising Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007

28. E-Mail Marketing No not a spam! Highly targeted Cost effective Customizable

29. E-Mail MarketingStep by Step List building and Management Design Newsletter Components Deployment Tracking and Reporting

30. Affiliate Marketing E-Mail Marketing SearchEngineMarketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising SocialMarketing SearchEngineOptimization SearchEngineAdvertising Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007

31. Affiliate Marketing

32. Affiliate Examples

33. Social Marketing E-Mail Marketing SearchEngineMarketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising SocialMarketing SearchEngineOptimization SearchEngineAdvertising Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007

35. Social Media Phenomenon Huge amount of users Based on permission not on interruption Contagious FREEEE!

36. Social Media in Plain English

37. Cross channel marketing integration Mix the channels Don’t fix the budget for one channel Channels are blurred – tv on mobile 67% of the brands run cross-channel marketing campaigns

38. The Most Common Mistakes of eMarketing???

39. Resources http://www.slideshare.net/kameran/principles-of-internet-marketing http://www.slideshare.net/AdvancedMediaProductions/email-social-media-and-search-in-the-overall-marketing-mix-presentation http://video.google.com/videoplay?docid=-6536094581177302180&ei=UXciS6euJZvE2wLcw-nlAw&q=Planning+and+Integrating+a+Targeted+Internet+Marketing+Campaign&hl=en&client=firefox-a# http://www.slideshare.net/HubSpot/seo-101-search-engine-optimization-basics-hubspot http://www.quirk.biz/resources/home “Новите правила на маркетинг и PR” – Скот, РОИ Комюникейшънс