Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Similar a Marketing 101
Similar a Marketing 101 (20)
Último
Último (20)
Marketing 101
- 3. Advertising is Always Expensive MARKETING MYTHS
- 4. I don’t have the TIME MARKETING MYTHS
- 5. There’s NO SUCH THING as FREE advertising MARKETING MYTHS
- 6. Marketing Plans are TOO COMPLICATED
- 7. MARKETING DISCLAIMER MYTHS Its Marketing, Not Miracles
- 8. Marketing 101 Marketing is everything you do to place your product or service in the hands of potential customers
- 9. The 4 P’s of Marketing
- 11. How you sell itAlso Includes: Packaging, product delivery methods, etc.
- 12. Product
- 14. NEVER compete only on priceAlso Includes: Adoption Costs – What does the customer ‘give up’ to go with your business?
- 15. Price
- 17. Online, store, restaurant, house…Also Includes: The presentation & customer service
- 19. Be friendly
- 22. Promotion SALE!
- 24. (BRANDING)
- 25. Any Questions?
Notas del editor
- Sometimes its free!Make sure you’re spending time and money in the right places
- It doesn’t take much more time to do things rightA lot of what we’ll see today takes very little time to keep up
- Yes, there is!Social MediaPress ReleasesCommunity CalendarsWORD OF MOUTH
- A Complicated marketing plan is a bad marketing plan, because you WON’T USE ITThey don’t have to beWe’ll make a 5-minute marketing plan
- Simply doing a couple of new advertisements won’t have dramatic overnight resultsIt takes timeBUT, if you do several things 10% then you were before, you can make serious improvements!
- Examples of companies that sell more than the product. They sell the experienceFocusing on the product also being an advertisement
- Someone can always undercut you on price, so don’t get sucked into the trapRemember to address other costs your customers have (further drive, etc.)
- SPIN IT! Tell customers why they can’t afford NOT to go with you
- - ‘Place’ also includes how your customers see your place of business, how easy it is to purchase something, and how good your customer service is
- What are your customers expectations? Now exceed them by just a little, several times throughout the transaction
- Be easy to findIt’s about spending time and effort on the right thingsThink like your customers
- Branding builds trust. Customers are more likely to try businesses they recognizeNameTaglinePROFESSIONAL logo
- We’re going to spend most of our time working on the PROMOTION aspect of marketing, but they all work together- First, BE EASY TO FIND